Life, 1918-09-12 · page 32 of 34
Life — September 12, 1918 — page 32: what you’re looking at
What you’re looking at
This page mixes advertising with satirical commentary on World War I. **Main Advertisement:** A Remington UMC rifle ad appeals to "American pioneer spirit" for hunting—typical early 20th-century marketing linking firearms to American identity. **Political Cartoon ("Is This Coming?"):** The cartoon satirizes American political figures praising potential presidential candidates. It references praise from Champ Clark for Theodore Roosevelt, and mentions Leonard Wood and Secretary Baker being lauded by various politicians. The satire suggests politicians are circling around potential successors to President Wilson, with the cartoon's title questioning whether this jockeying for future leadership is inevitable. **"Suggestion to Ludendorff":** This is anti-German WWI satire. Ludendorff was the German general. The piece mockingly suggests German soldiers keep diaries of their conquests (plundering churches, terrorizing civilians, etc.), sarcastically portraying German military actions as systematic atrocities. It's wartime propaganda humor aimed at American readers, presenting German conduct as brutish and mechanical. The page reflects 1918 American attitudes during active WWI combat.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EEP the right spirit burning—the good American pioneer spirit—and get some wholesome recreation and some game for your table, with a Remington UMC big game rifle and cartridges. With a Remington UMC Autoloading or Slide Action Repeater in your hands, loaded with Remington UMC cartridges, when your well carned chance comes to bag that big buck you will be prepared to shoot right. Rerdagion, UMC for Shooting Right No bole or lever to blindly grab and wildly yank—your hands stay right in shooting position. Easy to shoot because fit, balan \d sights are right. And has the speed, the accuracy and the punch to do its work quick and clean. There is not a single behind - the- times model or out of ~date feature in the Remington UMC line of big game rifles. They are the leaders —leadership backed by the Grand Prize gold medal, highest possible of honors, “For Modern Firearms and Ammunition,” awarded to Remington UMC at the San Francisco Exposition Sold by Sporting Goods Dealers in Your Community Clean and oil your rifle with REM OIL, the combina ton Powder Solvent. Lubricant and Kust Preventive THE REMINGTON ARMS UNION METALLIC CARTRIDGE CO., Ine. Largest Manufacturers of Firearms and Ammunition im the World WOOLWORTH BUILDING NEW YORK CITY Is This Coming? OW that Champ Clark has praised Roosevelt, it begins to look as if the bars are down. Why not our greatest American.” “Mr. Hoover?” said Senator James A. Reed of Missouri. “ A wonderful man! n, And always right—yes, always right!” President Wilson smiled austerely as the name of Leonard Wood was men- tioned. “A great general,” he said; “perhaps the greatest the world has ever seen,” ” said Colonel George Harv — “in spite of Secretary Baker's little * pacifist errors, T consider him by far Pre tive Tenant: [like the rooms, hut the view from the front windows is rather monotonous. Surexintenpent: Well, of course, , this is a flat, not one of them sight-secin’ autos.—Boston Transcript A Suggestion to Ludendorf [™ seems too bad that the Germas soldiers, when they are so busy should have to spend so much ti every day writing up those little diaries of th Why doesn't some enter. prising publisher issue a special blank book for them in which they could record their _merrymakings in briefer entries? For instance: September 15 Apple trees cut down Churches plundered. Wine cellars decanted . Hospitals bombarded Civilians terrified Rivers crossed (going east). Rosner dispatches read.. Katsers cursed’ .. American armies annihilated. Sooty sent home hy parcel post Copies of Baedeker’s “ Paris” discarded as useless... Ultimate victories assured by Ludendorft lf some such labor-saving device were adopted the German arm would have time to. retre faster, Ludendorfi’s only reason for delaying is to allow his men time to keep their so indispensable diaries up to date, Ti farmerctte is never so bopty as when, after a hard Tuesday’ work in the open air, she settles dor to enjoy her weekly copy of Live, ti which she is, 0 girl, an d Buy from your GOLF PROFESSIONAL! LERKS in department. store don’t help you improve game but your pro does! Your professional relies sale of golf supplies for a able part of his income. him: he deserves your patroc and he appreciates it. DUNLOP VAC GOLF BALLS are sold by golf professionals ev where. British-made by 2 spe hea |. They are mag for distance and their accu the short game especially ble. SL each $i2 Dunlop Rubber Co., Ltd: Fousders of a