Life, 1918-09-12 · page 31 of 34
Life — September 12, 1918 — page 31: what you’re looking at
What you’re looking at
This page is predominantly a **W.L. Douglas shoe advertisement**—a major commercial endorsement of the period. The ad features biographical vignettes of founder W.L. Douglas (shown in the central portrait), emphasizing his humble origins as a child shoemaker and his rise to prominence. The advertisement highlights the company's innovation: stamping the retail price directly on shoes to prevent fraud and price-gouging—a consumer protection measure presented as Douglas's pledge to protect customers from "unreasonable profits." The ad targets both men and women, listing prices from $3.50 to $8.00. The surrounding text emphasizes quality, American manufacturing in Brockton, Massachusetts, and nationwide price consistency. The page also contains unrelated text fragments about wartime food adulteration (top left) and a political column titled "Baffling" (bottom), critiquing President Wilson's inconsistent positions on allowing certain congressmen to return to office based on their war votes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hk Toba Adulteration is vexation ; Short weightage is as bad. The kind of That's ju Should make us very mad. food tas good LODY questions the simple ad- ves of sugar, milk, fruit and ter ad From milk come nd cream, a cheerful fi Sugar sup- No- in nd nuts nish fat. however, to indulge their them nees in perfection jority prefer in. some ly of ma- Hence we glitter and notse. fountain, where soda-water tampered with water is attr: artificial palates s of real cream, ea koa half slish wal vherries The yuise 1 nut sundae of these Ie GERMANS ATTACKED WITHOUT GAS MASKS, AND WERE FORCED TO \ MASTY RETREAT.” coo Co. 1792 Broadway, NewYork. | We, L, COUCLAS WAS PERMITTED To SCHOOL FOR SHORT PERIOOS DURING THE WINTER MONTHS Ww SLACK N THERE Pcs WERE N THE WORK. “THE SHO $350 50 $4goo $450 OCCASIONALLY KE HAD T PUNISHMENT BECAUSE HE WAS KEPT FOR TAROIN fo Face rss AT THE WORK BENCH UNTIL THE LAST EP: (AT HOLDS ITS SHAPE” '$'500 $600 $709 & $B00 ou’ll never need to ask “ What is the price?” when the shoe sales- man is showing you W. L. Douglas shoes because the actual value is determined and the retail price fixed at the factory before W.L.Douglas name and the retail price is stamped on the bottom. The stamped price is W. L. worth the price paid for them. Stamping. the price on every pair of shoes as @ protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas mame on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-six years experience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, peg- ging shoes. Douglas personal guarantee that the shoes are always The quality of W. L. Douglas product is guaranteed by more than 40 years expe- rience in making fine shoes. The smart styles are the leaders in the fashion centres of America. They are made in a well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. CAUTION—Before you buy be sure W. L. Douglas name and the retail price is stamped on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. For sale by 105, W. I. Douglas stores and over 9000 L. Do ae be ordered direct from * Bodalas by Talk “Send for pookiet telling how to order shoes through the mail, postago President W. I. DOUGLAS oGovegled Yo EE Baffling Why should Mr. Wilson object to the return to Congress of Mr. Hud dleston, who voted for the deel. tion of war, and acquiesce in. the return of Mr, Burnett and Mr. Alme of the same stat it? Why is Mr. Huddleston, who voted a t conscription, any desirable than ™ Dent of bama, who same What is “the a " which ent i to the Ala- war record of Henry Ford which induces the President to draft tion as the administration senatorial idate in Michi What has Mir. Huddleston done, or failed to do, which differentiates him from other pacifists who still boast the Presi dent's. or? It is idle to expect these questions from answers. to the cuckoo tee on Public Informatio: White House must have information, might well supply it for the benef of what the Times describes as baffled public.” ‘oston Transcript. press or t our neighbor is looking for infor- | this mysterious problem, and expects to mation from the White House on have it supplied before the war is over, then, indeed, he is an_ultra-optimist NE 7 Wise Men of Gotham were at sea ina bowl, The oblivious to their danger bi they were absorbed in reading their copies of Live, to which they were annual subscrib- Three totally cause being teise men, ers. comicbooks:com