Life, 1918-08-08 · page 3 of 36
Life — August 8, 1918 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising and light editorial content**, not political satire. **Left side:** "The Yankee Smile" is a patriotic poem by Madeline Bridges celebrating American soldiers' morale during what appears to be **World War I** (references to trenches, battles, marching). The accompanying cartoon shows a soldier humorously discussing "dirty stuff" with another soldier. **Right side:** A DuPont Industries advertisement for "Py-ra-lin" (celluloid) toilet goods marketed as "America's Gift to American Women," emphasizing quality American craftsmanship. **Bottom:** Restaurant advertisement for The Biltmore's Cascades dining room. The page reflects early-20th-century commercial and patriotic messaging, with the poem serving as morale-building wartime content rather than satire. The juxtaposition of war sentiment with luxury consumer advertising is notable.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[ ERE The Yankee Smile “Over there" they remark that “always smiling.”— ar correspondent, nur fellows are S. Cobb, VER the sea they go with a smile, Never a thought of fear! Vile fond hearts follow them, mile by mile, Blessing, and prayer, and tear. Into the camp they go with a smile And a friendly helping hand, And a bit of a song, in soldier style, To hearten the waiting band. Into the trench they go with a smile, Like the warmth of an unseen light, With whispered story or jest to wile The weary watch of the night. Into the fight they go with the smile Of a courage half divine, Whether they march in rank and file Or ride at the head of the line. Always smiling, come good or ill! In the battle’s smoke and noise, Facing death—they are smiling still, Our glorious Yankee Boys! Madeline Bridges. AKD THAT NOW 1S THE TIME TO LAY IN THE COAL.” TOO ba is ru hel 5 OE LLLLA X e SU 00r3 rt TOE 000000 SDH ono [am wi. cami DUPO INT AME America’s Gift to American Women Mark X before subsect that inter ests you and Mail This Coapen 10 E.1. DuPontDeNemoursCo. Advertising Division Wilmingtoo (Life) Delaware Py-raclin Toilet Goods Py-ratin Auto Enamel [Craftsman Fabrikoid Industrial Dynamites I Acids |Bronze Powder Namessessies suse Address. City. Supremely chaste! As delicate as old ivory with all of ivory’s charming tones and grain- ings—yet American made throughout—such is Ivory ‘Py-ra-lin. And from this exquisite material American craftsmen, working in American laboratories, have fashioned the most dainty toiletware. Beautiful things— ideal gifts—real toilet essentials—that appeal to every gentlewoman. The more exclusive shops are showing some unusual assortments—each genuine piece daintily stamped with the quality mark ivory Py-ra-lin. Make it a point to see this distinctive ware. A brochure upon request. THE ARLINGTON WORKS, Owned and Operated by E. L DU PONT DE NEMOURS & CO. 725 Broadway = - - . - « New York, N. Y. Canadian Office and Factory. Toronto. Ont Visit the Du Pont Products Store, 1105 Boardwalk, Atlantic City, N. J. we BILTMORE 43rd and 44th Sts. and Madison Ave. The Cascades 19th Floor—Always Cool Most unique dining room in New York New decorations and lighting effects Dancing Supervision Miss Florence Walton Discontinue Note.—The United States government —through the War Industries Board— newspa- has issued the pers: ISCO: following STINL the return of unsold copies. Discontinue the use of all samples. Discontinue giving free copies, etc. Why not discon- Why stop there? tinue the use of the Congressional franking privilege? the acceptance of momen COU POND Discontinue the Congressional Ree- ord? Discontinue Mr. formation Bureau? Discontinue articles by Cabinet of- ficers in the Hearst periodicals? Creel’s Public In- OLSHEVIK SOLDIER: Why do you awake me to bring me this uni- form? Orverty: It is your turn to be the general to-day, sire.