Life, 1918-08-08 · page 2 of 36
Life — August 8, 1918 — page 2: what you’re looking at
What you’re looking at
This is a **United States Tires company advertisement**, not political satire. The page promotes tire reliability during what appears to be WWI era (referenced by "when every resource must be devoted to national welfare"). The illustration shows workers loading crates onto a truck, emphasizing industrial productivity and wartime supply chains. The ad argues that US Tires' reliability translates to "tire economy"—lower cost-per-mile and vehicle longevity. The bottom displays six tire models ('Royal Cord,' 'Nobby Tread,' 'Chain,' 'Usco,' 'Plain,' 'Solid Truck Tire'), suggesting product diversity for different vehicle needs. The patriotic framing—linking tire quality to national service during wartime—was typical commercial messaging of the 1910s-20s, positioning consumer products as contributions to the war effort.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ered as Second Class Est Css Estered as Sec ‘Covyrigh The Reliability that means Sound Tire Economy Reliability is the most important consideration among motorists today. It is the foundation of service. The whole effort of the United States Tire Company is devoted to making tires of unfailing reliability. All the rich experience of the first and foremost tire factories in America has been combined with superior facilities and the purpose to make good tires. The result has been that sales of these good tires are increasing tre- mendously. Right now when supreme service is demanded by the work of war, ‘Nobby’ ‘Royal Cord* Tread ‘Cha: United States Tires are Good Tires when every resource must be devoted to national wel- fare, United States Tires are more than making good. This reliability of service not only produces the low tire cost per mile that constitutes real tire economy but increases the usefulness of your car. Equip your car with United States Tires. In the five United States treads there is a type that exactly fits your requirements. Any one of the thousands of United States Sales and Service De- pots will give you careful and cour- teous service. ‘Nobby _ Solid Core Truck Tire . Ss ‘Plain* comicbooks.com