Life, 1918-07-25 · page 6 of 36
Life — July 25, 1918 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political cartoon. It promotes Robbins & Myers Motors, a fan manufacturer based in Springfield, Ohio. The small illustration titled "The Sign of a Breeze" shows a person on a motorcycle or bicycle being blown by wind—a visual pun introducing the fan product. The main body advertises electric fans for homes and offices, emphasizing that the quality lies in the **motor**, not just the breeze it produces. The R&M brand supposedly guarantees reliable motors backed by twenty-one years of reputation. Three small photographs at the bottom show the motors in use in various applications (vacuum cleaners, washing machines, etc.). There is **no political commentary or satire** present—this is straightforward early 20th-century consumer advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Back of the breeze, the fan; back of the fan, the motor; back of the motor, the reputation of the maker. And the greatest of these is the motor—that which makes both fan and reputation. Look back of the fan you buy. You see there the Robbins & Myers Motor and know it is backed by twenty-one years of sterling reputation in the building of famous motors. Every Robbins & Myers Fan has its R & M Motor. In fact, the fan is a development of the motor. The motor came first. No R & M Fan is a mere assem- blage of blades and guards to which has been added a motor of unknown pedigree. Don’t judge a fan by its breeze alone—but by the certainty with which the breeze will be delivered season after season, Breeze endurance is a matter of motor endurance. The quality of the motor back of the fan determines the value your money buys, Back of the Fan—the Motor Is it a fan for the ceiling, desk or wall?—oscillating, non-oscillating or ventilating?—for the home, office, store or work room?—for operation on direct or alter- nating current? In the Robbins & Myers line there is the particular fan for the particular purpose—quality- wrought throughout—a fan whose very name is a guar- antee of worth. The well-known R & M flag on the guard of the fan you buy is the first-glance sign of the motor quality back of it. . . . Robbins & Myérs power motors are made in sizes ranging from 1-40 to 30 horsepower, for office, shop, home and factory. Makers of high-grade electrical devices equip, their product with these motors to insure an unmatched operating efficiency. An R & M Motor on a fan, vacuum cleaner, washing machine, adding machine or other electrical device is assurance of high quality throughout. The Robbins & Myers Co., Springfield, Ohio For Taventy-one Years Makers of Quality Fans and Motors Branches in All Principal Cities Robbins & Myers Motors Ef Ei & {[rummormocron fp FOSS? comicbooks.com