Life, 1918-07-25 · page 5 of 36
Life — July 25, 1918 — page 5: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not a political cartoon. It advertises Clicquot Club Ginger Ale, a real soft drink brand produced in Mills, Massachusetts. The ad uses an Inuit/Arctic theme: a figure in heavy winter clothing is shown with a dog sled team in snowy conditions. The visual joke is that even in the frozen north, people get thirsty and want this ginger ale. The accompanying text emphasizes the drink's purity—made from cane sugar, lemon/lime juice, ginger, and spring water—and recommends serving it "any time when thirst bobs up in your throat." This reflects early-twentieth-century advertising conventions: exotic imagery and pseudoscientific health claims were common sales tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Reorwowaced ASS GINGER ALE Qo Ryevesages Just off the ice—eager to get at thirst. Who is the thirsty one? Let Clicquot Club show you how de- lightful a genuine ginger drink can be. Not merely relieves the thirst —it satisfies. Serve at mealtime, after theatre, at bedtime—any time when thirst bobs up in your throat. Clicquot Club Ginger Ale is made of purest cane sugar, juices of lemons and limes, Jamaica ginger and crystal-clear spring water. Safe and healthful for old and young. Buy by the case from your grocer or druggist, and keep a few bottles on ice. THE CLICQUOT CLUB COMPANY, MILLIS, MASS., U.S. A. Buy it by the Case