Life, 1918-07-25 · page 33 of 36
Life — July 25, 1918 — page 33: what you’re looking at
What you’re looking at
This page contains three distinct elements: **Top Left - Military Rings Advertisement:** An ad for O-B Military Rings sold to U.S. servicemen (Soldier, Sailor, Marine depicted). The rings featured military emblems and could be engraved with personal details. These were patriotic souvenirs marketed to troops and their families back home—typical WWI morale-boosting merchandise. **Top Right - Hotel Advertisement:** The Hollenden Hotel in Cleveland promotes itself using military language ("Three Fundamentals"), appealing to servicemen on leave with modest room rates ($2-6). **Bottom Left - Cartoon:** Shows American soldiers in a trench. One soldier addresses an enemy ("Fritz"—a generic German name) asking not to hit his water bottle because he's thirsty. The humor is dark WWI trench warfare satire: even enemies recognize basic human needs like drinking water amid combat. This reflects the grim, absurdist comedy common in WWI-era publications depicting the grinding reality of trench warfare. The page overall targets servicemen and their families with patriotic advertising mixed with satirical commentary on military life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sailor Thousands of Uncle Sam’s Fighting Men are Wearing O-B Military Rings ROBABLY yoo sre one of them—keen fighting men, proud to serve with the the emblem of the Service, It yuu don't know these O-B Military Rings, go see them at the Camp Exchange o od Jeweler" when you are of leave, Get on O-B Military Ri: ith the fighting eagle and the emblem of yout. bi . Mave it engra name, company and reg! i and your home a And tothe mother, wile, sweetheart—send dupl Se are O-P Rinet—eot ordinary rings, tut beautifully de> in pump ymaiity. "The bind ch ting yuu aa be prvod to Own jervice Rings { Sayre fylters $178 each ) $2.50 each N65) $16.50 each Brooches and Service Pins— sto send back home purwtic Jewelry send os your Postal esnuers aad ring sve di * OSTBY & BARTON COMPANY 1S RICHMOND STREET PROVIDENCE, R. I, The Foremost Makers of Military Ring! Patriothe Jewelry “DON'T HIT DER WATER BOTTLE, FRITZ, I'M THIRSTY” || Three Fundamentals EQUIPMENT, always up-to- ° date; efficiency, always at a maximum; courtesy, always a working principle—these are what make The Hollenden a nationally known hotel. And these are the things that } bring Hollenden guests back, again and again. European Plan with Bath: For One Person, $2 to $5. For Two Persons, $3 to %. With Twin Beds, $4 to $6. Suites at various prices. Soo Rooms.