Life — July 18, 1918 — page 35: what you’re looking at

What you’re looking at

This is a product advertisement for "Milo Violets" lipstick, not a political cartoon. The ad depicts two elegantly dressed women in 1920s style, with one standing and one seated in a wheelchair. The copy describes the product as "delicately scented—gold tips for the woman of discernment." The advertisement emphasizes luxury and sophistication, targeting affluent female consumers. The wheelchair-using woman is presented as equally fashionable and discerning as her standing companion, suggesting the product appeals to women of all circumstances. Priced at "25¢ for box de luxe of 100" ($2.50), it positions itself as an upscale cosmetic. The ad directs customers to New York or Montreal locations if local dealers cannot supply the product.