Life, 1918-07-18 · page 34 of 36
Life — July 18, 1918 — page 34: what you’re looking at
What you’re looking at
This page combines advertisements and light satirical content typical of early 20th-century Life magazine. **Left side:** Forhan's toothpaste ad warns about pyorrhea (gum disease), framing dental health as national defense—a patriotic health appeal common to the era. **Center:** "An Illusion" is a sentimental poem about pipe smoking conjuring romantic memories of a woman—gentle romantic humor playing on the visual trick of smoke patterns. **"If a Dog Could Have His Day"** humorously catalogs an idealized dog's daily schedule, from luxurious meals to heroic rescues to comic mishaps (being hit by dog-catchers). It's lighthearted anthropomorphization, poking fun at sentimental pet-owner fantasies. **Right side:** The Christian Science Monitor advertises itself as a truly "international" newspaper, with the pretentious claim that readers must "think in hemispheres"—satirizing highbrow aspirations toward global consciousness while promoting subscription. The Boston Garter ad appears below. Overall, the page mixes commercial messaging with gentle satire and nostalgia.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tender gums—a warning OAST defense protects the life of | a nation, gum defense | the life of a tooth. On| the gum line danger lies. If it shrinks through Pyorrhea, (Riggs’ Disease) de- cay strikes into the heart of the tooth. Beware of gum tender- ness that warns of Pyorrhea. Four out of five people over forty have Pyorrhea—many under forty also. _Loosen- ing teeth indicate Pyorrhea. Bleeding gums. too, Re- member — these inflamed. | bleeding gums act as so many doorways for disease | germs to enter the system —infecting the joints or | tonsils—or causing other ailments. Fothan’s positively pre- vents Pyorrhea. if used in time and used consistently. As it hardens the gums the teeth become firmer. Brush your teeth with | Forhan’s, It cleans the teeth scientifically —keeps them white and free from tartar, If gumshrinkage hasalready set in, start using Forhan’s and consult a denust immedi ately for special weatment, 30c and 60c tubes All Druggists FORHAN CO. 202 6th Ave., N.Y. Send for Trial Tube Free An Illusion A MATCH in my hand, A pipe between my lips— A light—and the smoke softly upwards slips: And ever and anon in the hazy mists I see the face of the girl who is, I wist, Dearest to me in this wide universe— - With its good, its bad, its best and its worst. And as each little puff encircles my head It brings back fond memories I once thought dead. She puckers her lips—for a kiss, no doubt— And then—why, then—my pipe goes out. Lie great Balzac died from his over-indulgence in black coffee. What a gain to the worla if he had been an annual subscriber to Lire. and stimulated his mind with that inspiring influence instead of the other! If a Dog Could Have His Day 8:00 A.M. Bath in anti-flea fluid. Breakfast of porterhouse steak, Discover another dog's se- cret burial ground and unearth twenty bones. Meet vivisectionist and in- flict painful wound in his thigh, Play along in children’s games. Off to woods with master in auto, on wild-bird hunt. Roast quail lunch in camp. ickled behind ears by mas- ter. Nap at master’s feet before log fire. Race home with master’s auto. House on fire; rescue mas- ter’s child from) smoke- filled nursery on second floor. Caressed by master, other members of his family and youthful spectators. tend funeral of noted vaudeville dog-trainer. ¢ dog-catcher’s wagon wrecked in traffic mix-up. Rout hobo out of master's yard, Disperse cats reconnoiter- ing at base of garbage pail. “ Rough-house” with con- tents of rag-bag. Go to sleep on bearskin in library, Combines case, efficiency and’ long life. The high grade webbing gives a firm, resilient and comfortable hold. in men’s wear shops from coast to coast. 38c. and upward, cconce Frost co. MAKERS, BOSTON “Thinking in Hemispheres” “Most men think in bailiwicks, many think in shires, occasionally one thinks in nations—only a few ever think in hemispheres,” a great statesman is reputed to have said. The reader of The Christian Science Monitor An International Daily Newspaper is compelled to think in hemi- spheres. In news, in editorial attention, in ad- vertising, Melbourne is the neighbor of New York, London is over the fence from Valparaiso. From its own news bureaus and special correspondents throughout the world The Monitor collects the news of the world, and circulates back the printed papers to every country on the globe. It is indispensable to the man, woman or child, of any creed or country who can read English, and who would make his view world-wide. The Christian Science Monitor, 3c a copy, is on general sale throughout the world at news stands, hotels and Christian Science reading rooms. A monthly trial subscription by mail anywhere in the world for 75c; a sample copy on request. THE CHRISTIAN SCIENCE PUBLISHING SOCIETY BOSTON U.S.A. Sole publishers of alt authorized Christian Science Literature 6:00 Dinner of cold ham, dog- biscuit, gravy bread and milk. Go to sleep on parlor sofa. Awake and scare prowler off side veranda. Retire to back yard to sere- nade the moon. soaked Asleep in storm-shed ; pleas- ant dreams of master. Edmund J. Kiefer, PATENT PARASOL PERISCOPE POLITENESS, PERSUADER