Life, 1918-07-11 · page 6 of 34
Life — July 11, 1918 — page 6: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Weed Tire Chains**, not satire or political commentary. The ad uses a safety-focused message connecting rainy weather to driving hazards. The visual shows a woman observing a man installing tire chains on a car during rain. The advertisement's argument is straightforward: rain causes skidding accidents; therefore, drivers have a responsibility to install chains for safety ("For Safety's Sake Put Chains on Your Tires"). The tagline "Rain Weather Chain Weather—They Go Together" frames tire chains as a necessary safety accessory during wet conditions. This reflects early-automobile-era concerns about vehicle control on slippery roads, before modern tire technology and road infrastructure. The ad emphasizes driver responsibility for public safety, particularly protecting pedestrians from accidents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RAIN WEATHER CHAIN WEATHER They Go Together The time to provide against accidents is defore they happen. Procrastination is answerable for mast shid- ding accidents. So, at the first drop of rain, put on your Weed Tire Chains remember you are responsible if your car skids are responsible if it swings into a pedestrian. For Safety's Sake Put Chains on Your Tires AMERICAN CHAIN COMPANY, Inc. Bridgeport, Conn. In Can inion Chain C Ltd., Niagara Falls, Ontario Larges ain Manufacturers in the World