Life, 1918-07-11 · page 5 of 34
Life — July 11, 1918 — page 5: what you’re looking at
What you’re looking at
This is a vintage advertisement for Clicquot Club Ginger Ale, not political satire. The ad features a cheerful man holding a bottle aloft while a child sits on his shoulders, surrounded by a celebratory crowd with raised arms. The imagery suggests festive enjoyment and social gathering. The advertisement emphasizes that the beverage is "the greatest of all Thirst Extinguishers," made from cane sugar, lemon juice, lime juice, and Jamaica ginger. The tagline "Buy it by the Case" encourages bulk purchasing for pantry storage. The celebratory scene appears designed to associate the product with happiness, leisure, and communal pleasure—common advertising strategies of this era to market soft drinks as essential to social enjoyment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Garsennnae? WSO mat Gov} Buy it by the Case ) Any kind of work, or play, brings the pleas- re of Thirst Quenching. Clicquot Club inger Ale is the greatest of all Thirst Extin- One cool, bubbling glass proves To water tht comes cool and = Sweet out of a deep spring is added purest of cane sugar, purest of juices of lemons and limes, and purest of Jamaica ginger. That’s Clicquot Club—a thoroughly healthful and satisfying drink. Buy by the case from your grocer or druggist. Keep in the pantry, and a few bottles on ice. THE CLACQUOT CLUB COMPANY, MILLIS, MASS., U. S. A.