Life — July 11, 1918 — page 5: what you’re looking at

What you’re looking at

# Clicquot Club Ginger Ale Advertisement This is a vintage advertisement for Clicquot Club Ginger Ale, not political satire. The ad features a cheerful man holding a bottle aloft while a child sits on his shoulders, surrounded by a celebratory crowd with raised arms. The imagery suggests festive enjoyment and social gathering. The advertisement emphasizes that the beverage is "the greatest of all Thirst Extinguishers," made from cane sugar, lemon juice, lime juice, and Jamaica ginger. The tagline "Buy it by the Case" encourages bulk purchasing for pantry storage. The celebratory scene appears designed to associate the product with happiness, leisure, and communal pleasure—common advertising strategies of this era to market soft drinks as essential to social enjoyment.