Life, 1918-07-04 · page 4 of 36
Life — July 4, 1918 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The illustration depicts naval personnel operating what appears to be a military gun or artillery piece positioned over water, with explosive effects visible in the background. The headline "It Is Sure to Make a Hit" uses a double entendre—playing on both the military sense (hitting a target) and the magazine's confidence in its appeal. The text below promotes "The Navy Number of Life Next Week," encouraging readers to subscribe and support American military efforts, likely during World War I (given the naval warfare context and patriotic messaging about "fleets and armies of our Allies"). The advertisement targets civilians to financially support troops through magazine subscriptions sent to soldiers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Sack Tt Is Sure to Make a Hit special Offer Enclosed find one Dol- lar (C: The Navy Number of Life Next Week You Can Do This American sailors and soldiers all like Lire, Send a subscription to one of them. Subscriptions sent to ships whose mail gocs ——— York Postmaster, or to ily} wo WER autuerivers! toa pu soldiers if add: to them as members of By 2 Bee teeter the American Expeditionary Forces, will cost $5 a year. 7 West gist Street, New York. a7 For the flects and armies of our Allies, the rate is $6.04. One Year, $5.00. (Canadian, $5.52 ; Foreign, $6.04.) comicbooks.com