Life — July 4, 1918 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The illustration depicts naval personnel operating what appears to be a military gun or artillery piece positioned over water, with explosive effects visible in the background. The headline "It Is Sure to Make a Hit" uses a double entendre—playing on both the military sense (hitting a target) and the magazine's confidence in its appeal. The text below promotes "The Navy Number of Life Next Week," encouraging readers to subscribe and support American military efforts, likely during World War I (given the naval warfare context and patriotic messaging about "fleets and armies of our Allies"). The advertisement targets civilians to financially support troops through magazine subscriptions sent to soldiers.