Life — July 4, 1918 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily advertising**, dominated by a full-page Eno's Fruit Salt laxative ad. The product promises relief for travel-related digestive complaints—a practical concern for early 20th-century travelers. Below the ad is a **political cartoon** captioned "What if the German Propagandists Have Started a Campaign to Intimidate Our Farmerettes!" It depicts German-looking figures threatening young female farm workers, reflecting **WWI-era anxieties** about German espionage and sabotage on the American home front. The image suggests fear that enemy agents might target women agricultural workers (farmerettes), who had become essential to food production during the war. The cartoon plays on contemporary wartime paranoia rather than presenting genuine threat assessment.