Life, 1918-06-27 · page 31 of 37
Life — June 27, 1918 — page 31: what you’re looking at
What you’re looking at
This page combines wartime satire with period advertising. The **"Mottoes for Moderns"** section offers topical wordplay mocking WWI figures and events—German spies, Director McAdoo (Wilson administration official), IWW labor organizers, and Bolsheviks. Each motto twists familiar phrases for satirical effect (e.g., "Peas without victory" references the no-victory slogan). The cartoon **"The Wounded Mascot"** depicts soldiers visiting an injured animal mascot—likely a dog or similar creature common in military units. The joke: the mascot is too wounded for public viewing, a dark humor comment on war casualties. The remaining content is primarily **advertising**: the Wilson Roll-A-Bed-Tent camping product (with claim it couldn't be photographed in time), Cuticura skin treatment, and an anti-vivisection subscription plea. This reflects Life's mixed editorial-commercial format typical of early 20th-century magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
english Cana- ‘he of- “don't rt you ou an then e man innoy- aren't Cana- 1 the ut to- ith a hinks, amed onor, Mottoes for Moderns ‘OR the German incendiary spy in the United States: “Keep the home fires burning.” For the manicurist : “Many hands make heavy work.” For the barber: “Over the top.” For the pianist in the apartment over- head: “Cut a chord.” For the German officer Tommies threw into a pig-pen: “Kamerad! Kamerad!” For the man struggling to eat peas with his knife: “Peas without victory.” For the poker player: “Chips will win the war.” whom the For my boss: “Raise more. For the United States Secret Servic “On to Berlin.” For Herbertless Hooverless : “The end of a perfectless day For Henry Ford with his latest device for getting the German boys out of the trenches: “T tank you.” For I. W. W. ship riveters: trike while the iron is hot.” For a censor: No news is good news.” Director Generalissimo McAdoo: "ve been working on the railroad. For milksop officials when punishing German spies: “The pen. is sword,” For the Bolsheviki: “Would that I had a thousand coun- tries to give for my life.” UN. Stone. mightier than the IF Animals Could Speak Animals have every one of the five human senses, but cannot talk! Why should they be subjected to unbearable tortures merely be- cause of one omission that would practically make them human? Will you express your sympathy for the de- fenceless creatures of God’s own handiwork and send a contribution in the form of a subscription to “THE OPEN DOOR,” the monthly exponent of Anti-vivisection and Champion of our dumb friends, at $1.00 a Address: YORK ANTLVIV 456 Fourth Ave., CTION Soct, New York! Soothe Your Itching Skin with Cuticura All druggists: Soap 2, Ointment 5 & £0, Talcum 3. Autasle‘cack treo ot *Gutcars: Bept Br Besten = Why our newest idea— the Roll-A-Bed-Tent— couldn’t be pictured here / For several months we have been perfecting a real joy for the motorist and camper—the Wilson Roll- A-Bed-Tent. It had to be exactly right before we could announce it, and therefore it could not be shown in this picture, although it was ready—tested and ap- Proved—the day before this advertisement was written. It is a folding cot—either double or single—a bedding roll and a tent, all in one. It can be set up in a few minutes in any convenient place and can likewise be folded quickly and attached to the running board of any automobile. In the Wilson “‘Restgood” line of bed rolls and camp- ers’ equipment we make pretty nearly everything the tourist or camper needs for his comfort—good, durable things that are worth every cent you pay for them. A few are illustrated herewith. Ask your dealer for them, Write us for illustrated literature and full particulars | about the Wilson Roll-A-Bed-Tent. Addr. Dept. 101. pom Nae Fe Cisteee WILSON & CO |r oy Vy CHICAGO Makers of the famous line of “Restgood” mattresses, box springs and pillows Duffie Bag Folding Wash Basin eg “Restgood” Bedding Roll fr! q eI Camper's Valet iB Folding Pail THE WOUNDED MASCOT “e's BETTER, BUT HE AIN'T WELL ENOUGH TO SEE ANYBODY YET” comicbooks.com