Life — June 6, 1918 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire**—it's a straightforward advertisement for The Broadmoor, a luxury hotel resort in Colorado Springs. The image shows the hotel's main building, a substantial stone structure nestled against the Rocky Mountains. The text emphasizes the resort's amenities and natural setting: its accessibility from Colorado Springs via railroad, recreational facilities (riding stables, swimming pool, mountain-hiking, trout-fishing), and its positioning as combining luxury hospitality with outdoor recreation. The phrase "Colorado's Sunny Welcome Knows No Seasons" appears to be a marketing slogan highlighting year-round pleasant weather. The ornamental borders and typography are typical of early 20th-century luxury advertising in Life magazine, targeting affluent readers seeking exclusive vacation destinations.