Life, 1918-06-06 · page 3 of 40
Life — June 6, 1918 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for The Broadmoor, a luxury hotel resort in Colorado Springs. The image shows the hotel's main building, a substantial stone structure nestled against the Rocky Mountains. The text emphasizes the resort's amenities and natural setting: its accessibility from Colorado Springs via railroad, recreational facilities (riding stables, swimming pool, mountain-hiking, trout-fishing), and its positioning as combining luxury hospitality with outdoor recreation. The phrase "Colorado's Sunny Welcome Knows No Seasons" appears to be a marketing slogan highlighting year-round pleasant weather. The ornamental borders and typography are typical of early 20th-century luxury advertising in Life magazine, targeting affluent readers seeking exclusive vacation destinations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bevevecuaneunastesteresescuuneveniateasty uieegvesuenvasetreosness THE BROADMOOR—BUILT OF STONE, STEEL AND CONCRETE; NATURALLY IT 1S FIREPROOF Colorado’s Sunny Welcome Knows No Seasons wit the ushering-in of summer, recreation- seeking America will worship at a new shrine, THe BroapMoor. Ten minutes by motor from Colorado Springs, which intersects six major railroads, Tut BroapMoor is the most accessible as it is incomparably the most beautiful of this continent's recreation hostelries, @_ Here cupped among the mighty ranges of the Rockies, THe BRoapMoor’s guests are fancy-free. The cool, pine-spiced air exhilarates at every draught. Here one may ride a-horseback along picturesque bridle-paths, or motor between timeetched caiion walls and spruce-clad steeps. @ Here at Tue Broapmoor each recreation is de luxe. Guests who golf pronounce the course beyond compare. There are riding stables, a swimming pool, sun-basking parlors, dining al fresco, mountain-hiking, trout-fshing, a little theatre. @ Both the amply-leisured and the recreationist will find at Tue BroapMoor those niceties of appointment and service which hitherto have never elsewhere been combined with Nature's richest treasures of the wide outdoors. ™BROADMOOR COLORADO SPRINGS White for illustrated booklet. Tt will be sent you without charge. comicbooks.com