Life, 1918-06-06 · page 2 of 40
Life — June 6, 1918 — page 2: what you’re looking at
What you’re looking at
This page is primarily **an advertisement for Omar cigarettes**, not political satire or cartoon content. The ad occupies the full page in LIFE magazine. The visual shows a fisherman in a boat with his catch, accompanied by text nostalgically describing simple pleasures—fishing with basic tools, wanting old friends present, and enjoying a cigarette. The advertisement markets Omar Aroma cigarettes as providing similarly satisfying, authentic pleasure. The ad emphasizes that Omar is a Turkish-blend cigarette (13 Turkish tobaccos, 6 domestic varieties) and claims its "aroma makes a cigarette taste the sweetest." The messaging appeals to masculine leisure and wholesomeness rather than containing political commentary. This reflects early 20th-century cigarette advertising's common use of pastoral imagery and nostalgia to sell tobacco products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Eatered at the Post Of fatered a4 Se Cor ie . -after youve landeda | big boy —with the tools you used as a boy—no fancy flies and dainty rod—just a can of worms and a pole—and it takes you back to the old days—and the regular fellows you used to know—and you wish they were along—and you light up—and it's one of those times when a cigarette’s aroma tastes the sweetes! Try Omar Aroma OmarQOQmat spells A oma The very name is redolent with aroma For Omar is the aromatic blend of 13.kinds of rich Turkish and 6 of ripe domestic tobaccos —which make the perfect Turkish blend. These aromatic tobaccos, mixed in a sterilizing cylinder of burnished copper through which white clouds of superheated steam are forced, blend into one perfect Omararoma; then rightly graduated cooling seals in the perfect aroma. And there Omar aroma is, sure to stay until —some time when a cigarette is sure to taste the sweetest—you try Omar—perhaps: after you've landed a big boy or some other time when keen good taste insists that only Omar's aroma can make a cigarette taste sweetest. Aroma makes a cigarette : They'v ve told you that for years OMAR CIGARETTES _/) Guaranteed by R Shave AeA Msncant ut fae comicbookseeriy