Life, 1918-05-30 · page 35 of 36
Life — May 30, 1918 — page 35: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. Life Publishing Company is selling decorative prints by various artists for home display, priced at 25 cents each. The page showcases six prints with titles like "Keep Your Eye on the Ball" (golf humor), "Working to Beat Hell" (work-life commentary), and "All's Well That Ends Well" (domestic scene). Artists credited include Harold Earnshaw, Coles Phillips, Paul Stahr, and Angus MacDonall. The prints appear to depict genteel domestic and leisure scenes typical of early 20th-century American middle-class life—golfing, social gatherings, and family moments. They're marketed as affordable art for "home and den decoration and for gifts," reflecting the era's commercialization of magazine content into home décor products. This represents Life magazine's business model: using its talented illustrators to create saleable merchandise beyond the publication itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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