Life, 1918-05-30 · page 34 of 36
Life — May 30, 1918 — page 34: what you’re looking at
What you’re looking at
This page is primarily a **book review section and advertisements** from *Life* magazine, dated around 1918 (based on the advertising convention dates). The main visual element is a **full-page advertisement** for the San Francisco Convention of the Associated Advertising Clubs of the World (July 7-11, 1918). The ad presents a circular proclamation framed as if from **President Wilson**, claiming advertising serves the patriotic purpose of "mobilizing the best thought and promoting greater activity in all lines of business in these times of stress and exigency." **The satire**: The advertisement ironically frames commercial advertising as a patriotic wartime duty, quoting lofty language about national service. By attributing this viewpoint to President Wilson and surrounding it with official-looking seals ("Truth" and what appears to be a San Francisco seal), the ad humorously inflates the importance of advertising professionals, suggesting they're presenting self-interested business promotion as national patriotism during WWI. The book reviews listed emphasize war-related titles, reinforcing the wartime context of this jest about advertising's claimed patriotic value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THREE SUMMER CRUISES BY SPECIAL STEAMER St. Lawrence and Saguenay Rivers Leaving Queenston. Ontario (Niagara Fall), 09 the modem Senet ROCHESTER Tey 4 Abe Aug 29. Visiting Niseara Fall, Toronto, Lachine Rapids, Montreal ; Tiny Bay, te, ‘ deccicn of the American Expren Company, American Express Company 65 Broadway New York Send for illustrated literature NINE DAYS -1,350 Miles by Water Books Received Fiction Coclebs, by F. E. Mills Young. (John Lane Company, $1.40.) A simple tale of a bachelor’s conversion. The Best People, by Anne Warwick. (John Lane Company, $1.50.) The met- ropolitan adventures of a romantic American girl. The Threshold, by Marjorie Benton Cooke. (Doubleday, Page & Co., $1.49.) An industrial love story. The Restless Sex, by Robert W. Cham- bers, (D. Appleton & Co,, $1.50.) An- other romance of Washington Square. Oh, Money! Money! by Eleanor H. Porter. (Houghton, Mifflin Company, $1.50.) The story of a millionaire’s ex- periment, The Firefly of France, by Marion Polk Angelotti, (The Century Company, $1.40.) A romance in memory of Guyne- mer. The Unseen Hand, by Clarence Her- bert New. (Doubleday, Page & Co. $1.40.) Stories of an anonymons secret agent. Film Folk, by Rob Wagner. (The Cen- tury Company, $2.) Sketches of the life and people of the studios. Poetry and Drama The Harlequinade; An Excursion, by Dion Clayton Calthrop and Granville Barker. (Little, Brown & Co., $1.25.) A whimsical pleasantry in dramatic form. Songs of the Shrapnel Shell, by Capt. Cyril Morton Horne. (Harper & Bro- thers, $1.25.) Imaginative war verse. Trackless Regions, by G. O. Warren. (Longmans, Green & Co.) Poems of lyric quality. Patriotic Poems of Walt Whitman, (Doubleday, Page & Co., $1.25.) Songs of war and after-war, America and De- moeracy. Essays Literary Chapters, by W. L. George. (Little, Brown & Co., $1.50.) A novel ist’s criticisms of novelists. A Boswell of Baghdad, by E. V. Lucas. (George H. Doran Company, $1.35.) Chapters from a hypothetical Arabian biographer, essays and miscellanies. The Wor The Winning of the War, by Roland G. Usher, (Harper & Brothers, $2.) Essays in a new internationalism. Germany ot Bay, by Major Haldane Macfall. With an introduction by Field Marshal Viscount French. (George H. Doran Company, $1.50.) A study of strategy and the peace map. America After the War, by an Amer- ican Jurist. (The Century Company, $1.) A forecast of the reconstruction era. To Bagdad «with the British, by Arthur Tillotson Clark. (D. Appleton & Co., $1.50.) The story of the Mesopotamian campaign. The Glory of the Trenches, by Con- ingsby Dawson. (John Lane Company, $1.) A record of the inner experience of war. The Father of a Soldier, by W. J. Daw- son. (John Lane Company, $1.) A meditative confession in prose and verse A “Temporary Gentleman” in France, (G. P. Putnam's Sons, $1.50.) Letters of a New Army officer. Donald Thompson in Russia. (The Century Company, $2.) A Yankee pho- tographer’s account of the revolution. SS N SSS Y Y Yj The patriotic pur- pose of a national assemblage of ad- vertising men as viewed by President Wil Le residen ison Y “MOBILIZING the best thought and promoting greater activity in all lines of business in these times of stress and exigency.” These words define the motive and object of the San Francisco Convention of the Associated Advertising Clubs of the World, to be held July 7th to 11th, 1918. Write for interesting booklet CONVENTION BOARD SAN FRANCISCO, CAL. ee comicbooksieeng