Life, 1918-05-16 · page 32 of 40
Life — May 16, 1918 — page 32: what you’re looking at
What you’re looking at
This page contains three distinct humor pieces: **"Our Foolish Contemporaries"** presents two brief comedic dialogues mocking social pretension. The first depicts navy sailors confused by golf—a sport associated with upper-class leisure—with one sailor sarcastically claiming ignorance of where the ball went. The second joke satirizes marital discord, with a man inviting a friend to dinner specifically *because* he's quarreled with his wife, wanting to make her angry. **"Egyptian Deities"** is a cigarette advertisement featuring classical imagery of a reclining figure with Egyptian iconography, promoting product superiority. **"The West of the Westerners"** is a substantial advertisement for *Sunset Magazine* (The Pacific Monthly), emphasizing Western prosperity, natural resources, and regional pride. It positions the magazine as written by and for people who understand Western life and values. The page is primarily **advertising and light humor**—typical of Life magazine's blend of satire and commercial content. The references reflect early 20th-century American attitudes toward class distinctions (golf as elite), domestic relationships, and Western regional identity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UT 3 wi In dippt Theor 5 2 He cou i 4 Or o1 First Buvesacket: Hullo, mate! thought you was ashore with the captain, 3 za i : Spo Than si playing golf. . exo Ng) Yd ri Skcono Buursacket: Well, so I was. He kne It’s like this ‘ere, 'E gives me 5 sticks And to carry, and then takes one and puts a lil white ball on top of a bit o° sand, and, have Pie y He cot my word! he catches that ball a fair 4 ; = Or s swipe. Must ‘a’ gone miles. Then ‘e al = x i y t He cot turns to me sez, “ Did yer see where ef r Y i \) Ji Or Ie that went t So I sez, smart like, | ‘ A 3 y, " Than s “Out o' sight from the moment of him- SS Z Yd rt pact, an’ 'e sez, “Go back on board, Seg ) ye blinkin’ fathead !"—Punch e CAAA é \ Clearls . The In a Pinch, use ALLEN'S FOOT-EASE. é d } All my “1 say, Briggs, dine with me at my ies house to-night, will you?” . i “AVith pleasure, old chap—but will 5 4 d | Cou your wife expect me?” z “No, that’s the beauty of it. We had gm ot Than a quarrel this morning, and I want to a Vd make her mad."—Boston Transcript. = He'd ee The He'd Wa Oh, t derstand, Mii crt On using his friends : Vad ri friends who were annual subscribers to Th Lire and permitted him to have a week- ly cheer-up. WESTERNERS | | —s B title A great empire stretches for 1500 miles ‘ ult along the Pacific from Canada to \ nom Mexico. non are Great, thriving, prosperous cities, broad, fertile valleys, frowning mountain ranges covered with valuable forests and locking within themselves vast stores of rich mineral deposite— all these comprise the Great Pacific Published in West, peopled by Westerners and governed by Western ideals. San Francisco California Thisis the territory of Sunset Magazine —the Pacific Monthly. Sunset Magazine iswritten and edited by Westerners— men who know the West and who hold their fingers amu Sunset wholesome, brimful of THE PACIFIC MONTHLY facts and good fiction— Sunset Magazine dedi- cates itself to the ideal oe “The West for Wester- “TC HOPE ME WILL TAKE Me WITH HIM. HD LOVE To BITE A GERMAN” comicbooks Baim