Life, 1918-05-09 · page 35 of 40
Life — May 9, 1918 — page 35: what you’re looking at
What you’re looking at
This page combines book reviews with advertisements. The main content is a **Resinol Soap advertisement** featuring a dialogue between two young women. One woman, dressed to go out, expresses reluctance about socializing because her "complexion is so wretched." Her friend responds that Resinol Soap "will clear your skin." The advertisement reflects early 20th-century beauty anxieties, particularly around **complexion and social acceptance**. The copy emphasizes that clear skin was essential for girls' social lives and that the soap reduces pimples and cosmetic damage while restoring natural appearance. The surrounding "Books Received" section lists fiction and poetry, many war-related (reflecting WWI era publication). These include *The Powns Count*, *Captured*, and *Great Britain at War*—typical of the period's literary output. **Context for modern readers**: This advertisement normalizes the idea that skin imperfections prevent social participation, a marketing tactic still recognizable today but presented here with particular earnestness about female appearance standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
775 66 99 he free. Mum xe iyre Hunt. (Doubleday, Page & (George H. Doran Company, 5+) The impressions and experiences of a prisoner of war. Matter bd Glorious Exploits of the Air, by Edgar Long Heads and Round Heads, by Dr. ' neu tralizes all Middleton. (D. Appleton & Co., $1.35.) W. S. Sadler. (A. C. McClurg & Co. re been | | isodes from the annals of the Flying Chicago, $1.) An anthropologist’s ex- | bod odors Corps. planation of Prussianism. Lets | y “Nothing of Importance,” by Bernard Miscellancous a Adams, (Robert McBride & Co., $1.50.) The Reign of the Manuscript, b fom perspiration or other causes. A personal picture of the fighting life of Wayland Sinks. (Badger, $1.25.) hat we [B a Welsh regiment. monograph on the beginnings of book- Poss not smother one odor with thing nother, nor check the normal nctions. Specially valuable these) ‘warm days. Harmless, stainless, nomical—a little lasts a long time. Captured, by Lieut. J. Harvey Douglas. making S Waste ! Let's |) 25e—at drug- and department-stores. selfish mM" MFG CO 1106 Chestnut St Phila Pa rember Books Received Fiction The Powns Count, by E. Phillips Op- xeateim, (Little, Brown & Co., $1.50.) Anew Oppenheim thriller of war intrigue. Tie Moving Finger, by Natalie Sum- ner Lincoln, (D. Appleton & Co., $1.40.) Anystery story with a love interest. ) The Courage of Marge O'Doone, by janes Oliver Curwood. (Doubleday, Page & Co., $1.40.) An adventurous tale i \ of the Northland, Lp | Ajter, by Frederic P. Ladd. (Duffield \ |) & Co, $1.50.) A novel of France and vA America. } The Rider in Khaki, by Nat Gould. | (Frederick A. Stokes Company, $1.23.) Assory of racing and the war by an Eng- lish author with a gift for popularization. Soturdoy Night Sketches, by J. 1. ring, (The Gorham Press, Boston, “I really dont enjoy 0.) Stories of backwoods lif j we Sag ok er going out. my complex ion is so wretched ir that vin it! Poetry and Drama Artists’ Families, by Eugene Brieux. Drama League Series of Plays. (Double- day, Page & Co. cents.) A satire on 7 studied bohemi 0. Georgian Poctry, 1916-17. (G. P, Put- 's Sons, A. selection from teen British Iyrists, the third volum: humaa is this series. Ee] Siew sr voe om — Will clear your skin. Im suve/ & Briton Company, Chi tically PY, of home life in war t F fe ite ie Many and many a girl has a clear, healthy complexion g Tie extreme purity of Resinol ‘ xday because some friend came to her with this sound nud ing, by Major E. $ based on her own experience. “Tex”) O'Reilly. (The Century Com Resinol Soap not only is delightfully cleansing and re- Paty, $2.) An itinerant soldier's memo: freshing, but its daily use reduces the tendency to pimples. : Fes of twenty years. offsets many ill-etfects of cosmetics, and gives Nature the {p, teiles eoods every Tolstoy, by George Rapall Noyes. chance she needs to make red, rough skins white and soft. ach, write to Dept. 64-B, Resinol, (Duffield & Co., $1.50.) A brief study The soothing, restoring influence that makes these things of the man and his thought. ssible is the Resinol which this soap contains and which Thelen ysicians prescribe widely, in Resinol Ointment, for the 4 paaldge care of skin and scalp troubles. In the Heart of German Intr Demetra Vaka. (Houghton, Mifflin Com: _ If the skin is in really bad condition through neglect or improper treatment, Resinol Soap should at first be aided A first-hand account of by a little Resinol Ointment. diplomacy in Greece. Great Britain at War, b y Fa Used for the shampoo, Resinol Soap helps to keep the Pol. (Little, Brown & Co. $ hair rich, glossy and free from dandruff, and it is a most intimate view of war work and agreeable hath soap. service, Tales from a Famished Land, by Fae comicbooks.com