Life, 1918-05-09 · page 34 of 40
Life — May 9, 1918 — page 34: what you’re looking at
What you’re looking at
This page combines **advertising, patriotic propaganda, and social commentary** from World War I era. The top section features a **Thermoid Brake Lining advertisement** using fear-based messaging—showing a car accident scenario to convince readers that brake inspection is essential. The "Brake Inspection Movement" section promotes official vehicle safety checks, framed as a civic duty. The **"Let's Win It!" poem** is rousing WWI patriotic verse, calling citizens to support the war effort without complaint ("let's put aside boasting"), emphasizing sacrifice for "our children" and national honor ("Up, up with the Flag"). The **"If Animals Could Speak" section** advocates for animal welfare, suggesting animals' inability to communicate their suffering shouldn't excuse human cruelty—likely referencing wartime treatment of animals used in military service. The **"Necessity of Colleges" essay** satirizes higher education as purely credentialing institutions—mocking that colleges exist mainly to provide "signed, sealed" documents proving education, not actual learning. It critiques institutional gatekeeping of respectability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If this happened to you would your brakes hold? Failure even once may cause disaster The most watchful driving is ofno avail unless your brakes obey instantly. When you apply your brakes do they respond smoothly, quickly and sure- ly?’ In city traffic, on hills, or in emergencies, your safety and peace of mind depend on the efficiency of your brakes. Ninety-nine successful operations count for nothing if they fail the hundredth time. It is easy to know always the condition of your brakes. Simply ask your garage man to inspect them regularly. If they need relining have him put on Thermoid Brake Lining. It will give certain safety for the longest time for three reasons. 1. More material, greater service—There is over 40% more material and 60% more labor used in the manufacture of Thermoid Brake Lining than in any woven brake lining. 2. Grapnalized—an exclusive process which creates resistance to moisture, oil and gasoline, 3. Hydraulic compressed—Uniform throughout. Every square inch of Thermoid is hydraulic compressed at a pressure of 2,000 pounds. Have your dealer inspect your brakes to-day. He will show you Ther- mold Brake Lining that you may see why it is $0 different, so efficient and long wearing. Ifhe hasn't Thermoid we will gladly send you a sample. Our guarantee: Thermoid will make sood—or WE WILL. Thermoid Rubber Company Factory and Main Offices: Trenton, N. J. Branches: New York Chicago ‘San Francisco Indianapolis Detroit Angeles Philadelphia Pittsbureh Boston Lon Turin Paris jadian Distributors: The Canadian Fairbanks- Morse Ce ny, Limited, Montreal Branches in all principal Canadian cities x TReemorg GEMM ~LORAULICCONPRESSeCl | SB 00% BRAKE. LINING Makers of ‘‘Thermoid Crolide Compound Casings"’ and ‘‘Thermoid Garden Hose Q_Thermoid Rubber Com 118 ( Brakes } \INSPECTED; Brake Inspection Movement nt officials, leading clubs and organiza- ts everywhere have endorsed mobile accidents by having all brakes inspected before the touring season begins and regularly trereatter. “Giver your support. v4 fe hy the chart nf the vebxity 0 factor of tet nditiens. This factor decreases te 6.7 ay Brake Inspection Chart 500 00m The Necessity of Colleges OLL not in is educated. men roaming the earth's surface who have hall, but they can’t prove it. There's the rub. A man who has been to college, however, can prove that he is educated, 2S are necessary because without them there would be no way to tell whether or Of course it cannot be denied that there are many educated never seen the inside of a college lecture Proving it is everything in this world. He has the docu. ments, if nothing else, to show for it, documents which are signed, sealed and classically couched in some appropriate dead language. Perhaps some day we can alter our system so that the col! of official education, but that day has not yet arrived. s will not have the monopoly Let's Win It! "S win it, the fight for the free. dom of earth! It's ghastly, it's grim, and no matter for mirth. We may have been loath, have been to begin it, But now we are in it, let's win it! Lets | win it! | slow Let's put aside hoasting of what we fro Let us think of our children, remember our sires! Up, up with the Flag, every star that is in it! The fight is our own, so let’s win it! TY DEAK, NSURVATION, with, ARE Your DEAREST! sTERL RATTLESIUIPS.” Animals have every one of the five huma senses, but cannot talk! Why should they be subjected to unbearable tortures merely be cause of one omission that would practically make them human? Will you express your sympathy for the ée- fenceless creatures of God's own handiwork and send a contribution in the form of 2 subscription to “THE OPEN DOOR,” tx monthly exponent of Anti-vivisectit Champion of our dumb fri year? Address—Now: NEW YORK ANTI-VIVISECTION SOCIETY i} Fourth Ave., New York BELL-ANS |Absolutely Removes Indigestion. One packs |proves it. 25c at all druggists comichookses yi m pers} can do, Docs not And strain every sinew to see the thing gpother, | through! nctions. Let us waste not an hour, let us waste not a minute, ps warm | But since we are in it, let's win it! Ler’s eonomica win it! 25e—a Let's win it! Away with all selfish | #72? | desires! uM” MFC er Linco Anystery The Cc James O (Frederic Astory 0 lish autho Sats eighteen in this se Over f & Britto Verses 0 (“Tex”) Pany, Ties of t1 Tolsto; (Dufield of the m In the Demetra