Life, 1918-04-25 · page 27 of 40
Life — April 25, 1918 — page 27: what you’re looking at
What you’re looking at
This page announces a contest for readers to submit witty captions for two images. The main picture shows a WWI-era biplane with figures in precarious positions—one person appears to be falling or dangling from the aircraft. The contest offers substantial prizes ($500 first prize), with bonus amounts specifically for soldiers and sailors, reflecting America's active involvement in World War I (the contest closes May 6, 1918). The smaller cartoon below depicts two figures with a dead bird, with one saying "I wouldn't touch that, my dear—today is wormless Tuesday, you know," likely a joke about meatless days or wartime food rationing. The contest rules emphasize brevity (max 25 words) and encourage military participation through enhanced prize money—reflecting the magazine's patriotic support during the war.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life’s Title Contest For the best titles to the picture on this page Lire will award prizes as follows: First Prize, . . $500.00 Second Prize, . $200.00 Third Prize, . $100.00 With Special Prizes for Soldiers and Sailors The contest will be governed by the following CONDITIONS ised to read these con Contestants are ad ¢ to enter into inquiries. correspondence or to rey By “best” is understood those titles h most cleverly and briefly de- scribe the situation shown in the pic- ture. No title submitted shall consist of more than twenty-five words. Hyphen- ated words will be counted as one. Contestants may send in more than one answer, but each one must be on a separate sheet, with name and address plainly written. The contest is open to everybody. In case a prize is won by a Soldier or Sailor $100.00 extra will he added to the first prize, $50.00 extra to the see- ond and $23.00 extra to the third. By the term Soldier and Sailor is meant anyone, no matter what the rank, in the uniformed forces of the United States = ches A Mayher “T WOULDN'T TOUCH THAT, MY DEAR, TO-DAY IS WORMLESS TUESDAY, YoU kK Now.” DOA rye 8 For the Best Titles to this Picture $800 will be given in Prizes See conditions on this page government, In case of any dispute as to the status of a winning contestant under these terms the Editors of Lire will be the sole judges. But a liberal interpretation will be placed on the conditions. The contest is now open. It will close at noon on May 6, 1918, no manu- scripts received after that time being considered. AML manuscripts should be addressed to the Contest Editor of Lire, 17 West Thirty-first Street, New York. E velopes addressed in any other way will not be considered Envelopes must title and the name and address of the send- er, plainly written, all on the same sheet. If you have anything else to say to Lire, send it in a separate letter. ne Editors will not be responsible for contain nothing but the competing the loss of manuscripts. Contestants are advised to keep duplicate copies. No manuscripts will be returned. Titles may be original or may be a quotation from some well-known author, but in this case the source must be accurately It is not necessary to be a subscriber nt. mount of the to Lire to be a conte: In case of ties the full prize will be given to each tying con- testant The early as possible after the close of the contest. Of this due notice will be given. Checks will be sent simultane- ously with the announcements of the award. The carlier you send your title the better. In previous contests many ar- rived too late. al award will be announced as comicbooks.com