Life, 1918-04-11 · page 39 of 44
Life — April 11, 1918 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The dominant content is a **W.L. Douglas shoe advertisement** featuring a photograph of a man and woman examining shoes. The ad emphasizes that Douglas stamps the retail price on every shoe's bottom to guarantee value and protect consumers against inflated pricing—a consumer-protection selling point relevant to early 20th-century commerce. A secondary ad for **"Mum" deodorant cream** claims it neutralizes body odor without clogging pores, marketed as easy to use. The left column lists **fiction and poetry books** recently published, including titles about Russian characters, Limehouse tales, and regional novels—typical literary fare of the period. There is **no political cartoon or satire visible**. The page reflects period consumer culture and literary publishing rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bees YEN’S ’s dust ongue, © pase = quick pnose, health. cotics, Laden's Yellow nent, he ete. t af 443. “the the ito Books Received Fiction Just Outside, by Stacy Aumonier. (The Century Company, $1.35.) A study of thwarted individuality by the author of Che Friends.” Twinkletoes, by Thomas Burke. (Rob- ert M. McBride Company, $1.35,)An- other tale of Limchouse, The Bag of Safron, by Bettina von Hutten. (D. Appleton & Co., $1.50.) The story of a genteel adventuress. The Cabin (La Barraca), by V. Blasco Ibaitez. (Alfred A. Knopf, $1.50.) A Valencian regional novel. Michail Gourakin, by Lappo Danileves- kaya. (Robert M. McBride & Co. A story of the ineffectual rich in Russia The Key of the Fields and Boldero, b Henry Milner Rideout. (Duffield & Co., $1.35.) Novelettes of adventure. The Biography of a Million Dollars, by George Kibbe Turner. (Little, Brown & Co., Boston, $1.50.) A romance of busi- ness. The Flamingo’s Nest, by Roger Spr: (Lederer, Street & Zeus, Berkeley, Cal, $1.35.) A story with an authentic Hawaiian setting. Poctry and Drama The Sands of Fate: A Phantasy, by Sir Bare! (Houghton, Mifflin Company, Boston, s A dramatized study of the personal clement in inter- national history. Thomas 50.) The Broadway Anthology. (Dufie Co.) Newspaper verse by Edward Ber- nays, Samuel Hofienstein, Walter Kings- ley and Murdock Pemberton, Fifty Years and Other Poems, by Ja Weldon Johnson. (Cornhill Boston, $1.25.) Poems of racial seni ‘0 croons and jingles. dirs and Ballads, by John M Alfred A Knopf, $1.) Songs by an the Hobo colleg mpany ment; Ni lure, em- fra her of national ternity Edward Tho: (Henry \ posthumous volume Poems, by Holt & Co. of “ Edward Eastaway.” Travel Caribbee si) Alone in the “Mum” Gas easy to use as to say? neutralizes body odors as they occur —without checking natural secre- tions or clogging the pores. ‘“Mum’ is a snow-white, greaseless, dis- appearing cream. Indispensable. Easily applied. Lasts from bath to bath. 25e—at drug- and department-stores. “Aum isa Trade Aare registered i U. “MUM” MFG CO 1106 Chestnut St Phila Pa S. Patent Opie “THE SHOE THAT HOLDS IVS SHAPE" $3 $350 54 $4.50 $5 $6 $7 & °8 W. L. Douglas name and the retail price is stamped on the bottom of every pair of shoes &/ before they leave the factory. The value is guaranteed and the wearer protected against high prices for inferior shoes. You can save money by wear- ing W. L. Douglas shoes. The best known shoes in the world. The quality of W. L. Douglas product is guaranteed by more than 40 yearsex- perience in making fine shoes. The smart styles are the leaders in the fashion centres of America. They are made in a well- Best fa the World equipped factory at Brockton, Mass., by $3 $2.50 $2 the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest deter- minationtomake the best shoes for the price that money can buy. retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. They are always worth the price paid for them. cat Before you buy be sure i Gud theretatl price teatamped ont side top facing. This high prices for tnfer' Sold by over 9000 sho icnttocaliaeW.L-Dous BOYS SHOES L. Douglas name bottom and thet protection against OF FRAUD, tores. If not conven- pil he occas ion wien hel had’ "completed ail his 9 and was told to “pl: he went out in the le in the ground—his id to work at something. W. 147 Spark St., Brockton, Mass. Doran Company, the (George H, e cruise of sailing canoe Hitch- A book ed. Over Japan Way, by Alired M (Henry Holt & Co., $2.) of informal gossip, fully illustr: The War Headquarters Nights, by Vernon Kel- logg. (Atlantic Monthly Boston, $1.) Three sketches by the former envoy of the Committee for the Relief of Bel- cock. Press, The Soul of Moissaye J. 0 An authoritative nt of South (Henry Holt & Co., ; ble = ‘A and read uses and conditions. rope, by Vladislav R. Mermaid: 1sx’r THIS someTHING—ER astern Savie. eming H, Revell Company, New? ) A Serbian view of the Southern “UT's THE U-moATS, MAAS. WE Slay question. MAD TO Come TO Fr.” comicbooks.com