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Life, 1918-04-11 · page 38 of 44

Life — April 11, 1918 — page 38: what you’re looking at

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Life — April 11, 1918 — page 38: Life, 1918-04-11

What you’re looking at

This page contains two distinct elements: **Left side:** A book advertisement for *Drowsy* by John Ames Mitchell (author of *Amos Judd*), published by Stokes. The dramatic image shows a lunar or Martian landscape with small figures and structures, advertising a science-fiction adventure story about "treasures of the moon and the little people of Mars." The quote "The diamonds are there, and plenty of them" suggests a fantastical treasure narrative. This represents early 20th-century pulp sci-fi marketing. **Right side:** A Luden's menthol cough drops advertisement with a caricatured man in a cap, promoting throat relief for motorists bothered by dust—reflecting the era's automobile culture and air-quality concerns. **Below:** Legal ownership/circulation statements required by federal law (Act of Congress, August 24, 1912), listing Life Publishing Company's editors and business managers. The page is primarily **advertising and legal documentation** rather than satirical content, though it reflects period concerns (early aviation/motoring, pulp fiction popularity, patent medicines).

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

RESBER SUR SSERSE SB . kind Mr. Brown offers has to be rejected. . ” From an Editress It may be due to a plethora of similar Motorists who use LUDEN s Returned with Thanks material, or the contribution submitted don’t mind the other Fellow’s dust ISS DOTTY DIMPI.ETON returns may not be in line With Miss Dimpleton’s M herewith the ardent love of Mr. present love policy, or the contribution Just dissolve a Luden or two on the tongue, f : Parched throat, or dust-irritated sic pas- may be too long. Miss Dimpleton wishes sages are refreshed and cleared. Give quick to assure Mr. Brown that she is, how- | relief. Youwill find that Luden’s keep nose, es 2 ever, always pleased to hear from him, | throat and air passages in a more health. valuable space renders it impossible at and trusts that he will understand that, ful condition. No coloring: no narcotics, Charles Augustus De Peyster Brown, with regret that the great pressure upon her Present to make use of much passion, in the limited time at her disposal, it is imag oftentimes of high merit. There are many not possible to furnish a more lengthy = Laden's reasons why excellent material of the son for returning his offers. Sanitary Eoekegr~ MENTHOL | CANCY- COUGH Statement of the ownership, manag circulation, ete., required by the Act gress of August ive, published weekly at New York, for April 1. 1918. State of New York, County of New . York. “Before me, notary public in and for the State foresaid. personally fe. who, having aforesaid publicatios above ¢ . etubodied Regula reverse of this form, names and addresses of the publisher. editor, managing editor and business managers Publisher, Life Publishing Cor 17, Thirty first Streets New "York City, A. Mitchell, 17 West Thirty-first j w York City, N L. Masson, 3 w York City, ty nirew Miller and J 17 West "Thiety-first Street, New York City N.Y. (2) That the own hate lishing: New Vi Y. | Managi Thirty-tirst Busine | x. 3; Andrew Miller, 17 West Thirty Street, New York City. NOY. (3) That 1! known bondholders, mortgagees and other s holders ow ding one per cer “ The diamonds are there, and plenty of them United States T New York City, N k, West Thirty mh) giving The treasures of the moon and the little people of Mars draw closer to the earth in ; North fourth Street, That the two the Stockholders. and secu not only the | DROWSY Peceriae | ne a7 on the stockholde ; | ppears upon the hooks of A story of adventure that bursts all bounds, —wi and love that overcomes space. By John Ames that the raid 260 tions Mitchell, the author of “Amos Judd” and “The and belief a to. th circumst is a Pines of Lory,” etc., etc. tee corany. as ehasteese ala cnc app. Published by Stokes. Sent upon receipt of $1.50 guritiesin a cap city other, than that of 3 . by Life Publishing Company, 17 West 31st Street, ton to believe Bat an other persot associa to b indirect in the said stock, bonds or other securities than as so stated by him. Jar Metealic. (Signature of editor, publisher, business ‘manager, or owner.) Sworn to and subjeribed before’ me tt h day of March 18. (Seal) Wm. Krone, Notary Publ (My' commission expires March 30, 1919.) New York City. Second Edition “MUN comicbookseqrg)