Life, 1918-04-04 · page 6 of 40
Life — April 4, 1918 — page 6: what you’re looking at
What you’re looking at
This is a **Mimeograph machine advertisement** from A. B. Dick Company, not a political cartoon. The image shows five businessmen in an office examining a Mimeograph device—an early duplicating machine. The ad's headline "Quicker than bullets" uses metaphorical language to emphasize the machine's speed for producing documents. The text claims the Mimeograph enables confidential information distribution to departments rapidly and securely, allegedly faster and cheaper than traditional printing methods. The "Caution" section warns users that improper supplies can damage output quality, establishing a business relationship between the manufacturer and customers. This represents early-20th-century office technology marketing, targeting businesses seeking efficient document reproduction solutions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
——— — CNT ia ar eg ysmeets Le — "0 ere gM eu Quicker than bullets—and | right in his own bailiwick, too. Besides savin?, shovelfuls of dollars, the Mimeograph is enabling, him to et confi- dential information to his departments in a tenth of the time a many-manned printery could do it—and in abso- lute security. The work is done under the keen execu- tive eye. And it's 300d work, too—better than that. Snappy! It matches the neatest typewriting. Five thousand real duplicates an hour—with easily drawn diagrams or illustrations on the same sheet, if wanted. Let us show you how the Mimeograph is solving many of the perplexing problems of these rocket days. Send for booklet “W." A.B. Dick Company, Chicajo—and New York. ’ Caution: The Mimeograph, and our supplies for it, are made to work together. Upset that relationship, the work suffers, valuable time and materials are lost, and our responsibility for quality and output ceases, ara Biay » EDISON DICK MA | | we