Life, 1918-04-04 · page 5 of 40
Life — April 4, 1918 — page 5: what you’re looking at
What you’re looking at
This is a World War I fundraising advertisement for the Third Liberty Loan bond drive. The cartoon presents a stark choice: invest money in U.S. government bonds now at good interest rates, or later be forced to pay Germany's war costs through reparations or occupation. The left panel shows a man discussing bonds with Uncle Sam (representing the U.S. government). The right panel depicts the same man meeting with a German officer—implying financial devastation if America doesn't fund the war effort. The message is propagandistic: voluntary investment now is preferable to involuntary payment later. The eagle and "Advertising to Victory" tagline reinforce patriotic duty. The ad was contributed by Goodyear Tire & Rubber Company through the U.S. Government Committee on Public Information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) your 1 sub- sIdiers them d, for rmies, on re Will YouInvest Your Money Let Germany Take it With Uncle Sam Now? or away From You Later? ' t BE practical. Look squarely at the facts. We will either invest our money with Uncle Sam now, at good interest rates, to help him win this war, or we will give it up later to pay Germany's war cost—and as much more as Germany chooses to collect. Invest in U. S. GOV’T BONDS Third Liberty Loan This space contributed to the Winning of the War by GOODYEAR TIRE & RUBBER CO., Akron, O., through the Division of Advertising. U.S. Government Committee on Public Information. Thad. 3S, DVERTING TO STORY go comicbooks.com