Life, 1918-03-28 · page 5 of 40
Life — March 28, 1918 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire. It's a Robbins & Myers Motors advertisement from *Life* magazine (page 501). The image shows a worker examining or inspecting equipment, illustrating the ad's central message: that reliable electric motors improve workplace productivity and worker morale. The headline "Wages of Greater Production" suggests that dependable equipment enables higher output, which benefits employers through increased efficiency and workers through better job security and potentially higher wages. The text emphasizes that faulty equipment causes costly downtime, while quality R&M motors build goodwill and reputation. It's a straightforward industrial marketing pitch targeting manufacturers, power users, and electrical dealers—not political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The advantages of dependable motive equipment are marked and manifold—in the finished product, in maintained production, and in the good-will of every man behind the work. Employees do not welcome loss of time and money due to faulty equipment shut-downs. In like measure they welcome full wage for full time, with a little extra now and then as a result of greater output. Because of the good-will they establish in the front office and on the pay-roll, Robbins & Myers Motors have rightly won their reputation for day-in-and-day- out dependability. No establishment is better than its men, and men cannot attain their highest efficiency when impeded by faulty operating equipment. Big machine or portable drill—whatever the equip- ment calling for a motor of from 1-40 to 30 horse- Wages of Greater Production power, its operating efficiency is enhanced by a Robbins & Myers, the result of 21 years’ experience in the building of dependable motors. * * * Manufacturers of the better electrically-driven de- vices equip their product with R & M Motors for the self-same reason of reliable performance. A Robbins & Myers Motor on a vacuum cleaner, washing ma- chine, addressing machine, mailing machine, coffee grinder or meat chopper is a sure sign of unusual quality throughout—a guarantee of better service. Power users, makers of motor-driven devices, and electrical dealers find the wages of better production, better performance and better sales in the Robbins & Myers line. The Robbins & Myers Co., Springfield, Ohio For Taventy- one Years Makers of Quality Fans and Motors Branches in All Principal Cities | Robbins & Myers “Motors comicbooks.com