Life — March 28, 1918 — page 4: what you’re looking at

What you’re looking at

# "The Next Number" - Life Magazine Advertisement This is primarily a **subscription advertisement for Life magazine**, not political satire. The page uses a numbering system as a humorous hook: - **LOVE** (heart): "Makes you feel like loving your enemies" - **INCOME** (purse): "Helps you to forget your income tax" - **FAME** (laurel wreath): "Brings you in immediate contact with famous people" - **PATRIOTISM** (shield): "Gives you that pride of race which every true American should feel" The ad emphasizes Life's appeal to American soldiers and sailors, offering subscriptions at reduced rates ($5.00 annually; cheaper for Canadian and foreign military). A map of eastern U.S. states illustrates distribution. The humor relies on relatable, tongue-in-cheek benefits—reading Life supposedly addresses common concerns like taxes and patriotic pride during what appears to be the World War I era.