Life, 1918-03-28 · page 4 of 40
Life — March 28, 1918 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement for Life magazine**, not political satire. The page uses a numbering system as a humorous hook: - **LOVE** (heart): "Makes you feel like loving your enemies" - **INCOME** (purse): "Helps you to forget your income tax" - **FAME** (laurel wreath): "Brings you in immediate contact with famous people" - **PATRIOTISM** (shield): "Gives you that pride of race which every true American should feel" The ad emphasizes Life's appeal to American soldiers and sailors, offering subscriptions at reduced rates ($5.00 annually; cheaper for Canadian and foreign military). A map of eastern U.S. states illustrates distribution. The humor relies on relatable, tongue-in-cheek benefits—reading Life supposedly addresses common concerns like taxes and patriotic pride during what appears to be the World War I era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Next Number Makes you feel like loving yourenemies, Helps you to forget your income tax. Brings you in im- AME mediate contact with famous people, and COLORADO 4 Gives you that pride of race which every true American should feel. Special Offer Enclosed find One Dol- 4 lar « 13, $i. $1.26). for ‘three Our soldiers and sailors all like Lire, Send them your copy when you have read it, or, better yet, enter a subscription. Subscriptions ‘to Lire may be sent to American soldiers abroad at American rates of postage if addressed to them as members of the American Expeditionary Forces. The price of annual subscriptions, post- age included, for Canadian, British and other soldiers in the Allied armies, is $6.04. Several sample copies will be sent to any address on receipt of ten cents. Open. only to new subscribers; no sub- scriptions renewed at this rate. NORTH * SAROLINA - LIFE, 17 West 31st Street, New York. B One Year, $5.00.