Life, 1918-03-28 · page 39 of 40
Life — March 28, 1918 — page 39: what you’re looking at
What you’re looking at
This page combines **social advocacy poetry with commercial advertising**. ## "Only a Horse" Poem The left side features a sentimental poem issued by the New York Women's League for Animals. It mourns an overworked, abused horse that has collapsed and died in the street. The poem uses repetition ("only a horse," "never complained") to argue that working animals deserve compassion and dignity—that they have souls and suffer like humans. It's an animal welfare advocacy piece typical of early 20th-century reformist sentiment, appealing to readers' empathy for exploited creatures. ## Advertisements The dominant right side contains two ads: W.L. Douglas shoes (emphasizing quality, fair pricing, and the founder's humble origins) and the Biltmore hotel. A small bottom cartoon titled "Bachelors, Beware! Don't Be Caught by Camouflage" appears to satirize deceptive women's fashion or appearance. The juxtaposition is jarring—highbrow animal welfare advocacy sits alongside consumer marketing, typical of Life's mixed editorial-advertising format of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Only a Horse ba New York Women’s Animals” Issued by Leagu Only a horse that lies dead in the street, he pave, ‘mid: the hurryin Prone feet: Only a horse! that, through sunshine and rain, Voiled for his master, and did not com plain! Cart him away! he has policd his last mT load Over the hills, through the lens: winding road Weary and bruised, sore and crippled and sprained Worked to his death, bat he never com plained “THE SHOE THAT HOLDS ITS SHAPE” 3 $3:50$4 $450 $5 $G 7 & sg Rough is his coat, with each rib show his food, he was faithful nt thes and 1 . ‘ "iy Reaten, abused, bearing burdens of Cover him up, for his end is att pain &, Gany’'s nora nil We Coa aL atm atO Sc gece, Per Of phset: ‘il >< oi ip Cart him away, his labors are o'er The value is guaranteed and | ae i Heavysfor hin wore ihe lurdens hel? the wearer protected against i il i high prices for inferior shoes. ou_can save money by wear- | ing W. L. Douglas shoes. The best known shoes in the world. The quality of W. L. Douglas product is guaranteed by more than 40 yearsex- (4 perience in making fine shoes. The smart stylesarethe leaders in the fashion centres of America. They are made in a well- Best la the Wortd equipped factory at Brockton, Mass., by $3 $2.50 $2 the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with anhonest deter- mination tomake the best shoes for the price that money can buy. ie retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. They are always worth the price paid for them. CAUTION — Kefore you buy and the retail pric top facing. high prices fornferior she Sold by gree 2000 shoe dealers and 105 W. CDouelas store {not convene Douglasstore,ask your locaidea! or boallet showing how to srderthoceby in harness, he never compl Who shall dare say—such as these have no soul Nothing before them, no far away goal; No meed for toil, and ne balw for their pain, th they are silent, anT never com T BOYS SHOES There must be sureease, and freedom from care, “Rest for the weary.” forever some- The early boyhood days of W. L. Douglas were spent inhard work with long hours. Besides peg- ging shoesall day he wasobliged to gather and cut up wood for the fires, milk the cow and take care of the horse, working early mornings and until afterdark at night by the light of a smoky whale oil lamp. where; Some glad unwinding of carth’s tangled Where Justice triumphs, and none need complain! Waiter Osborne. W. L. DOUGLAS SHOE CO. 147 spark St., Brockton, Mass. Copyright .W. L.Douglas Shoe Co we BILTMORE Where the social life of New York centers Sp by day and evening CLOSE TO ALL THEATRES AND SHOPS BACHELORS, BEWARE! | DON'T RE CAUGHT BY CAMOUFLAGE “PETER J. CAREY, PRINTER comicbooks.com