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Life, 1918-03-28 · page 38 of 40

Life — March 28, 1918 — page 38: what you’re looking at

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Life — March 28, 1918 — page 38: Life, 1918-03-28

What you’re looking at

This page mixes advertisements with reader letters and humor typical of Life's satirical format during World War I. **The "On Duty Elsewhere" Joke:** A brief humorous anecdote about an Irish soldier who lost an eye in battle. When questioned why he's missing his artificial eye on parade, he explains he left it in his box "to keep an eye on me kit"—a pun playing on the literal and figurative meanings of "keep an eye on." The humor relies on Irish dialect stereotyping common to the era. **Reader Letters:** Serious correspondence addressing contemporary concerns: one reader urges America to match other nations' military courage; another criticizes military rejection of osteopathic physicians during a pneumonia crisis, questioning whether prejudice costs soldiers' lives. **Advertisements:** Evans's Depilatory (hair removal), Key Kases, and notably a full-page Vogue promotion selling magazine subscriptions as wartime budget guidance—positioning fashion magazines as practical tools preventing wasteful clothing purchases during economic constraint. The juxtaposition reflects Life's dual nature: entertainment mixed with social commentary about the war effort.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

modishness of Gowns in dé- colleté or with filmy voile or Georgette sleeves is especially effect when the underarms are beautifully smooth. Evans’s Depilatory Outfit is the standard means of removing | superfluous hair temporarily. Any way of removing hair permanently is harmful. 75c—complete, with convenient means for applying the depilatory. At your own drug- or department-store—or send 73¢ with your dealer's name direct to us. George B Evans 1106 Chestout St Philadelphia Makers of “AM From Our Readers (Continued from page 524) have never thought of fighting before. Don't let America carry the stigma of being a cold-blooded country like Ger- many. ‘Again thanking you, I am, Very sincerely, RJ. Fister, Los Angeles, Cal., Feb. 215 1918. Needless Deaths > To the Editor of Lire: These days when the army reports show three hundred new cases of pneumonia a week and about one hundred and fifty deaths from this cause, many friends of osteopathy are inquiring what the phys cians of that schogl are doing. The an- swer is brief. After trying all the fall to arrange for clinics near the big camps for the benefit of the men who have depended on oste- opathy and others who might want it, the president of the American Osteopathic Association on January 2d formally of- fered to establish these clinics at the can- tonments and maintain them without cost to men or government. A month's delay followed. Then the Surgeon-Gencral wrote that he could not use the service offered. Before the Military Affairs Com- mittee of the House he urged his opposi- tion to a bill the purpose of which wi to admit osteopathic physicians duly licensed in their state for commissions in the Perhaps it is not strange that the Sur- so recently a president of , Should feel this w a t geon-Gener the dying soldier who thinks osteopathy would have saved him? s. TIRIREIE™ On Duty Elsewhere An Irish soldier had just lost an eye in battle, but was allowed to continue in the service on consenting to have a Save Your Pockets and Your Keys Buy a Key Kase B-hook Morocco Kase, Black ot Brown; holds! 2 to 15 Keys . $1.00 glass eye in its place, says an English paper. One day, however, he appeared Kens. on parade without his artificial eye. Nolan,” said the officer, “you are not properly dressed. Why is your ar-, tificial eye not in its place?” “Sure, sir,” replied Nolan, “I left it in me box to keep an eye on me kit while I'm on parade."—Youth's Companion, Bor 36 to 15 Keys. to 10 Keys 8 ‘6-hook Morocco Kase, Black of Brown; holds to 10 Te 8-hook Cowhide Kase, Black or Brown; holds 12 Te G-hook Cowhide Kase. Black or Brown; holds 8 + Se Prices to dealers eo request AMERICAN SPECIALTY CO. Providence, R. $2* Invested in Vogue (a tiny fraction of your loss on a single ill-chosen hat o gown) Will Save You $200 .This year, above all others, when extravagance and waste must be avoided, you should have Vogueat your right hand. For now, every woman must devote even more than her usual care to the selection of every detail of her wardrobe, so that not one hat, gown or wrap may remain unworn and its price wasted. The gown you buy and never wear is the really expensive gown. Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford, VOGUE suggests that before you spend a single penny on your new clothes, before you even begin to plan your spring wardrobe, you consult’ its great series of ‘Spring and Summer Fashion Numbers. Save yourself from a wrong start. Begin with the aaah: : Paris Openings Number .(NOW READY) For $2, a tiny fraction of your loss on a single ill-chosen hat or gown, you may have the Spring and Summer Fashion Numbers of Vogue. HERE ARE YOUR 9 NUMBERS: Ten if you mail the coupon now *| ef ii a Smart Fashions for Hot Weather War Incomes Apr.15 Fashions July 1 Must you economize? And yet How to be cool though decora- look chic? A Vogue-trained tive. The latest. Paris. touch, dollar is a dollar doubled. and how to apply it in your é own costumes. Brides’ Number May 1 Charming brides, in charming The Hostess gowns, are married chart Number in this number of Vogue. How ie:aresa ous anes Summer Homes May 15 table, pies ser f Chats And everything for them, fram a00UL Books, plays, ‘war-chart a Korean teahouse to a Sz Chuen birdcage. mer Fashions June 1 mer clothes are fascinat- i Vogue knows. Shows. Buys. And you have no regrets. In the Country June 15 Children’s Number Aug. 15 Everything fr 3 piquant y year the fashions f asol to a clingless bathing quainter re and what to do wi ¢ friends when you entertai Interior Decorations Aug. 1 Vogue considers the tempera: and station in life of a’ house, and furnishes it accordingly Don’t Send *Special Offer Nine Numbers of Vogue for $2—ten if you mail the coupon now. We will start your subscription with one of the first copies off the press of our Paris Openings Number, thus giving you TES numbers of Vogue instead of nine, if your order is received in ti Since the additional cop come out of a small reserve supply on kand to mect the demand for this annual Paris C nings Number, you ean see why this extra number can: notbe guaranteed unless your order is ree ceived immedi-