Life, 1918-03-07 · page 39 of 40
Life — March 7, 1918 — page 39: what you’re looking at
What you’re looking at
This page contains a satirical story mocking pretentious academic sociology. A young male sociology student, visiting a working-class scrub-lady to research "The Socio-Psychic Processes of Scrub-Ladies," repeatedly gets humbled through physical mishaps—soap suds flood down his neck, he must kneel scrubbing floors in his fine clothes. The satire targets academic jargon and condescending "scientific" study of working people. The scrub-lady speaks naturally and practically while the student uses affected language ("psychic processes"). By story's end, the student has literally become the scrub-lady's cleaning assistant, reversing the power dynamic. The accompanying W.L. Douglas shoe advertisement occupies significant space, typical of Life's mixed editorial-advertising format. No specific political figures appear; the humor derives from class-based social commentary common to 1910s-era American humor magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— The Scrub Scrubber isk and AKDON m id the young man veils, with the spats, as he adjusted his of thy eyeglasses and opened his note book, “but are you married?” smoke The scrub-lady glanced up from her sea of suds, “An’ if T wasn't?” she ad and asked, encouragingly. “Loam a_ sociol student,” the eres young man blushingly explai d Tam writing a thesis on ‘The Socio- Psychic Processes of Scrub-Ladies.’ 1s your husband working?” “T couldn't say as he is,” the serub- er returned, sloshing a rag full of suds onto the flagstones. “He said as how he figured to tour the Panama Ex- position in our automobil’, but 1 ain't heard from him lately.” - ef *% “ THE SHOE THAT HOLDS ITS SHAPE” A tidal wave of grimy water, swept i : bg ker etre Ur euke ar $3 $3;50 $4 $4.50 $5 8G °7 «58 shiny shoes, and at the same moment P W. L. Douglas name and the ‘ retail price is stamped on the % % bottom of every pair of shoes $/ the floor below. . 7 +5) |before they leave the factory. | “Oh, my soap!" exclaimed the lady, J The value is guaranteed and lifting a pair of innocent bluc eyes the wearer protected against The investigator descended hastily, re- . high prices for inferior shoes. | moved his white gloves and stooped to d ‘ You can save money by wear- | pick up the bar, A stream of suds at ing W. L. Douglas shoes. The this moment escaped the enveloping IA best known shoes in the world. rag above and poured in a black cas- EE i/o ! the quality of W. L. Douglas product is cade down his neck. = : guaranteed by more than 40 years ex- “T'm real sorry,” said the red lips perience in making ine shoes. “The smart 4 that went with the blue cyes that } j styles are the leaders inthe fashion centres BOYS SHOES looked solicitously over the banister of America. They are made in a well- ° ped berate “Suds is so slippery J | equipped factory at Brockton, Mass., by $3 $2.50 $2 The investigator ascended with the the highest paid, skilled shoemakers, ‘under the direction and cake of soap held gingerly in one hand. 3 jond : supervision of experienced men, all working with an honest deter- “How many children have you?” he . mination to make the best shoes for the price that money can buy. inquired, mopping his neck absent “THE BOY ‘The retail prices are the same everywhere. They cost no mindedly with white kid gloves. WHO PEGGED SHOES” more in San Francisco than they do in New York. They * Golly!” f are always worth the price paid for them. “| . forgot them brats, and W. L, Douglas pegging shoes at ts = cis biey be suite We L. Douglas name up, clear forgot the brats, and seven years of age. a is stamped on the b otto wand the in= Danny sufferin’ with fractured tonsils, a4 side top facing. This is your only tection against y? Sixty-five years ago W. L. Doug- high prices for inferior shoes, BEW. RE OF FRAUD. ad sting ipping cloth yy Jou; re 10 thrusting a dripping cloth Ine started acquiring the koowl Sold by over 9000 shoe de ad 105 W.L. Dousias steres. not conven : qi “ Sousfin; shi i Douglas store,ask local di into his hands, “ you-finish up while I Saget haw iamake goad chees. | (Gah Wedd yn tele Takenecther go look after ‘em, You been hinderin’ wot ident me or I'd ‘a’ been through a’ceady.” M3: The surprised sociologist -pulled up his trousers and stiffly knelt on. the serub mat. “You better roll up your cuffs called back over her shoulder He went to work manfully. His tie The scrub-lady was coming blithely dangled in the mop pail and he-thrust down the hall, all smiles it into his shirt with a black and drip- @ started and then ping hand. A fly walked all over his stopped short face until (his mind following the blue- “Why, Genevieve Oris tern eyed serub-lady) he wiped the intruder bank president. “Mr. Smythe,” he susgemint for feclonce off with the floor-cloth. said, “you have probably met my Siva te. Toe dade Se A step sounded in the hall, but the daughter, at the University.” sig compte, with hat sei, eck and Saplte. They are edjoniable, cco , yea epheated § task. said, gleaming down at him, vitatanmarkranree Why, Mr. Smythe!” exclaimed the topic of my thesis is, ‘A eZipatcaeamel Sind (orsaesie ond voice of the president in his iather’s Study of Floor Scrubbi I think Sitemap easibe repryeentatives F Hel r j Seelerres We Roeeekel es. enema Fansh bank. I'll change it, the he Extaties +», 336-386 Calvert St., Ciacinaati. 0. “Tr's—it’s an—it's an experiment, of Investigating an Investigator. the cake of soap slid under the stair- case railing and plopped resonantly on she exclaimed, springing Copyright. Wi Dovgias Shoe Co !" she exclaimed the young man glued his eyes to the “I'm studying sociology, too,” she nd the ibjective you see,” the young man explained, Hornell Hart. PETER J. CARLY, PRINTER comicbooks.com