Life, 1918-03-07 · page 35 of 40
Life — March 7, 1918 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one cartoon at the bottom. The cartoon depicts a man and woman on a staircase. The man, looking at the woman's neck, remarks: "Gee, I'm glad I ain't a lady! Look at th' neck you'd have to wash." The joke is a **social satire on women's fashion and grooming burden**. It mocks the restrictive, high-collared styles women wore in this era (appearing to be early 1900s), which required extensive daily cleaning of the exposed neck area. The humor plays on the gender difference—the man boasts he avoids this tedious domestic labor by being male, while implying women's fashion demands create unnecessary work. The page's advertisements (Simple Simon gloves, Brad Sport Gloves, Maillard chocolates, and Clysmic water) are unrelated to the cartoon's social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pimps simon— gm THINGS WORTH WHILE <A] as simple as a glove can be and still remain a _— A CCOD RESTAURANTS GOD SERVICE Simple Simon is made with the new “‘stream G@D M U Sl C line” wrist, to slip on easily—without button 1 TNNID) orstrap. A different glove throughout for = 4 those who appreciate comfort and elegance. FOR MEN FOR WOMEN } Tan or Grey with Silk Cope Palms—Silk Becks in feds Sin Alliecher green, Blas. old gil, po. s Cape in Tan or Grey ple or yellow $3.00. All. rt $qo0. All-Buckskin leather Cape $3.00, All. Buckskin $4.50. : The “BRAD” Sport Gloves | | - Kaplain Kid and The Pirate are the standard all-leather Motor Gloves OF COURSE with soft cuffs that fold to fit the pocket, for Men and Women. | At exclusive shops or direct, if you send the price and your dealer's name. R. E. BRADFORD KING OF TABLE WATERS The man who crested “ BRAD" Sport Gloves | 12 BURR STREET, GLOVERSVILLE, N. Y. am 9 SSS Sed RAS ae Tiere 15 REAL FOOD VALUE Chocokn Cocoa Confections “Gee, I'M GLAD 1 AIN'T A LaDy! LOOK AT TH’ NECK You'D WAVE TO Wasit”