Life — February 28, 1918 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not satire or political commentary. It features a full-page advertisement for Robbins & Myers Motors, a manufacturer based in Springfield, Ohio. The image shows silhouetted industrial workers operating machinery in a factory setting, illustrating the text's emphasis on "uninterrupted power service" and reliable motors for manufacturing. The visual emphasizes factory production and labor. The advertisement's message is straightforward: Robbins & Myers Motors are essential for industrial efficiency because they provide dependable power. The copy claims that leading manufacturers trust their motors, and that buying R&M Motors guarantees "quality-built" equipment. This represents typical early-20th-century industrial advertising targeting factory owners and managers, emphasizing reliability and economy.