Life, 1918-02-28 · page 5 of 40
Life — February 28, 1918 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features a full-page advertisement for Robbins & Myers Motors, a manufacturer based in Springfield, Ohio. The image shows silhouetted industrial workers operating machinery in a factory setting, illustrating the text's emphasis on "uninterrupted power service" and reliable motors for manufacturing. The visual emphasizes factory production and labor. The advertisement's message is straightforward: Robbins & Myers Motors are essential for industrial efficiency because they provide dependable power. The copy claims that leading manufacturers trust their motors, and that buying R&M Motors guarantees "quality-built" equipment. This represents typical early-20th-century industrial advertising targeting factory owners and managers, emphasizing reliability and economy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| | SS 2 ae power is no better than the motor that delivers it. Of a host of production factors, power is all important. Any shortcom- ing here spells disaster to production, progress and profit. Uninterrupted power service is the imperative demand of modern industry. That is why pro- gressive manufacturers in ever-increasing number are installing Robbins & Myers Motors. They have come to learn that the best motors mean overhead economy. Every R & M Motor is the embodiment of the best that has developed in 21 years of fine motor building. The name is a guarantee of motor excellence just as it is an assurance of un- interrupted production. You will find the name on motors ranging A machine is no better than its power—and the | Robbins otors Safeguarding Production from 1-40 to 30 horsepower—motors for the factory, store, office and home. In addition to the standard designs tor general power services, Robbins & Myers Motors are made in hundreds of special designs as a built-in . part of electrically-driven labor saving devices for the home, office, store and factory. Leading manufacturers of these devices equip their product with R & M Motors to insure an operating performance in keeping with their own heh standards of construction. A Robbins & Myers Motor on any electrical device you buy isa sure sign of a quality-built machine. Power users, electrical-device manufacturers and dealers find in Robbins & Myers Motors an unusual value, performance and prestige. The Robbins & Myers Co., Springfield, Ohio one rs Makers of Quality Fanz and Motors “Branches in All Principal Cities comicbooks.com