Life, 1918-02-28 · page 4 of 40
Life — February 28, 1918 — page 4: what you’re looking at
What you’re looking at
This page primarily contains **promotional advertising** for Life magazine itself, not political satire. The headline "A Stranger Coming Next Week" announces an upcoming featured article about "a young woman who has not been seen in these parts for some time," arriving Tuesday at noon. The text reveals this is a tongue-in-cheek teaser: whether the woman actually appears is irrelevant—Life will declare her arrival anyway. A mock wire from "Spring" suggests the magazine's playful, self-aware humor. The elaborate decorative border features cherubs and seasonal imagery (flowers, fauna), typical of Life's ornate design aesthetic of this era. The lower section contains subscription information and rates for American soldiers abroad. This appears to be **self-promotion rather than political commentary**, showcasing Life's characteristic irreverent humor about its own editorial practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Stranger Coming Next Week Next week Lire will present to the public a young woman who has not been seen in these parts for some time. She is due to arrive next Tuesday at noon. Whether she actually appears or not will make no difference, as the next, or March 7th, number of Lire will offi herald her advent. Miss Spring is coming. We have just received from her the following wire: Lire, New York: Will be with you next week, and will immediately inaugurate a series of coalless days. Have ordered an extra supply of sunshine and a couple of million balmy zephyrs. My jazz, crocus, pussy-willow and tree-toad band will play every afternoon and evening. Meanwhile I would suggest that, in order to be in tune with my spirit, you request that all people who have not subscribed to Lire shall do so at once. As ever, Sprinc. Special Offer Enclosed find one L lar (Can $t.t3, a $1.26). "Send Lire for three months to Subscriptions to Lire may be sent to American soldiers abroad American rates of postage if. ad- dressed to them as members of the American Expeditionary Forces. The price of annual subscriptions, postage included, for Canadian, British and other soldiers in the Allied armies, is $6.04. Open. only to new subscribers; no sub- scriptions renewed at this rate. LIFE, 17 West 31st Street, New York. 29 \Y One Year, $5.00. (Canadian, $5.52 ; Foreign, $6.04. ) \