Life, 1918-02-28 · page 39 of 40
Life — February 28, 1918 — page 39: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine. The page advertises the **Marmon 34**, a luxury automobile manufactured by Nordyke & Marmon Company of Indianapolis (established 1851). The advertisement highlights engineering features appealing to affluent buyers of the era: roominess despite being 1100 pounds lighter than competitors, wider seats, deeper sides, a low center of gravity, long wheelbase with tight turning radius, and efficient lubrication requiring only four grease cups. The image shows a side-view illustration of the open-air roadster model. The advertisement notes the vehicle can be viewed at motor shows. There is no satirical commentary or political reference present—this is period commercial advertising typical of early-to-mid 20th-century *Life* magazine content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MARMON 34 1100 Pounds Lighter Roominess is an outstanding Mar- mon excellence — wider seats and deeper sides than the custom is— and this notwithstanding that the Marmon is closer to the Bround with lower center of pravity than other @ high:class cars that are workin} [P| toward Marmon ideals. Long wheelbase, yet short turnin}, H radius: perfect lubrication, yet only Hl four prease cups. View th's open madel at the motor shows. x NORDYKE. & MARMON COMPANY Established 1851 INDIANAPOLIS as Eee ys r xum | comicbooks.com