Life, 1918-02-28 · page 38 of 40
Life — February 28, 1918 — page 38: what you’re looking at
What you’re looking at
**The Cartoons:** The page contains one cartoon ("That Can't Mean Me") showing a dog being told to "check your coat," a mild visual joke about a dog's literal interpretation of human language. **The Main Content:** This is primarily **advertising and editorial**, not political satire. Key sections include: 1. **Medical School Critique**: An essay attacking "Allopathic" (conventional) medicine, praising Homeopathic and Osteopathic alternatives, and criticizing vivisection (animal testing). This reflects early 20th-century skepticism toward mainstream medicine. 2. **Vogue Advertisement**: A $2 subscription offer claiming to save readers $200 by helping them make better wardrobe choices during wartime austerity—appealing to women to avoid wasteful purchases. 3. **Beau Brummell Reference**: A brief anecdote about the famous dandy, noting even in poverty his *Life* magazine subscription brought him happiness. The page reflects **WWI-era concerns**: wartime economy, medical controversies, and fashion practicality for women managing household budgets during scarcity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aol Lal Lelia Not Required DDEAR maid of mine, you must cur- tail -ANS Absolutely Removes Indigestion. One package proves it. 25c at all druggists The reams to which you are ad- dicted ; Lest paper's due supply should fail, Quick Relief for Husky, Hoaree, Tickling Throats 25c at all Drug Stores. Sample for two-cent stamp. Frederick Stearns & Company, Why a Red Cross Laboratory? HERE ing—the Homoeopathic—which re- ports a death rate in pneumonia not exceeding three per cent. There is another—the Osteopathic—which claims that under its treatment the death rate is still lower. Contrast these figures with even the rosiest statistics of the Allopathic school of medicine, which runs up into two figures, and we m wonder why, instead of building labora tories for the torture of uncounted ani- mals, the Allopaths do not try an easier way—to wit, asking those who know more about pneumonia (to say nothing of other diseases) than they know themselves how they turn the trick. The Allopathic medical profession do not want an easier way. They are pledged in the present, as they have been pledged in the past, toa fad, which must run its course, like the measles or the whooping cough, before they emerge to a temporary sanity, take breath and plunge into the next obses- sion. This is the history of the medi- cal priesthood from the very beginning. Having avowed a belief in vivisection, they will cling to it in the face of every discrediting fact; having pinned their faith to serum and the squirt-gun system of therapy, they will stick to the fetich, no matter how many of our soldiers die from the effects of it; having de- cided that they alone possess the power to cure, they will jealously hold the fort against every other school of heal- ing—will close their eyes to facts, build is a certain school of heal- laboratories, torture animals and try - out the “results” upon friendless sol- diers in the hospitals. Verily, the ostrich with its head in the sand has nothing on the medical profession! CaH.T. EAU BRUMMEL admitted that after he had been publicly cut by the Prince there was one consolation left to him. His annual subscription to Lire had not expired. Even in his poverty and when neglected by his friends, every Tuesday brought him a bunch of happiness. Its use must really be restricted. Love may be told on trembling lyres— But may no longer sing in quires. Ake Ss Detroit, U.S. A. inurl $2* Invested in Vogue tiny fraction of your loss on a single ill-chosen hat or gown) Will Save You $200 This year, above all others, when extravagance and waste must be avoided, you should have Vogueat your right hand. For now, every woman must devote even more than her usual care to the selection of every detail of her wardrobe, so that not one hat, gown or wrap may remain unworn and its price wasted. The gown you buy and never wear is the really expensive gown. Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford. VOGUE suggests that before you spend a single penny on your new clothes, before you ‘even begin to plan your spring wardrobe, you consult” its great series of Spring and Summer Fashion Numbers, Save yourself from a wrong start. Begin with the * 2, a Spring Patterns and New Materials (NOW READY) For $2, a tiny fraction of your loss on a single ill-chosen hat or gown, you may have the Spring and Summer Fashi Numbers of Vogue. HERE ARE YOUR 9 NUMBERS: Ten if you mail the coupon now *Spring Patterns and New Materials Mar. 1 Patterns, weaves, colors, materials favored for Spring. Spring Fashions | Mar.15 Summer Fashions June 1 The, full pageantry of the Spring Summer. clothes. are fascinat mode, unfolded, with dollars ing. Vogue knows. Shows. grd cents information in every Buys. And you have no regrets. ine. Paris Openin; Apr.1 Inthe Country June 15 The inimitable models of the Everything from a piquant Grandes Maisons, determining parasol to. a_clingless bathing the! mode suit, What to read and what Smart Fashions for tore jo with your friends when Limited Incomes Apr. 15 Must you economize? And yet Hot Weather look chic? A Vogue-trained Fashions July 1 dollar is a dollar doubled. How to bs st w to be cool though decora- Brides and Summer tive. The latest Paris touch, Homes May 1 al Bow: to, abply it in your Charming brides, in charming i gowns, are married charmingly The Hostess in this number of Vogue. Number July 15 july Travel Number = May 18 tiow to dress one’s salad, one’s Trips planned for you—north, table, one’s servants. ‘Ci south,” west—till Europe te: about books, plays, warchets covers. ties and people. Don’t Send Money Don't bother to inclose a cheque, or even to write a letter, The coupon opposite will do, and is easier and quicker. With one stroke of the pen, you will solve your entire spring and sum- mer clothes problem, assuring yourself valuable and new ideas and insuring yourself against costly failures. ATT STOTT TST VSTi Tit Tet Tate TAT DAT Lia Ti Tbh PETER J. CAREY, PRINTER TU SaT Vogue *Special Offer Nine Numbers of Vogue for $2—ten if you mail the coupon now. We will start your subscription with one of the first copies off the press of our Spring Patterns Number, thus giving you TE numbers of Vogue instead of nine, if your order is received in time, Since the additional copy must come out of a small reserve supply on hand to meet the demand for this annual Patterns Number, you can see why this ex- tra number cannot be guarantecd unless your order is re- ceived immedi-