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Life, 1918-02-14 · page 37 of 40

Life — February 14, 1918 — page 37: what you’re looking at

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Life — February 14, 1918 — page 37: Life, 1918-02-14

What you’re looking at

This page contains three distinct elements: **Left side:** Advertisements and a humorous poem to Herbert Hoover (likely written during his Food Administration role in WWI, asking him to "have a heart" regarding rationing/shortages). A Musterole cold remedy ad emphasizes home medical treatment. **Center:** Book reviews, including H.L. Mencken's "Book of Prefaces" and Wallace Nutting's guide to American Windsor chairs—intellectual/cultural content typical of *Life* magazine's editorial voice. **Right side:** Advertisements for fuel-efficient carburetors and cigars, with wartime messaging about conserving gasoline ("Be tight fisted"). This reflects post-WWI fuel scarcity concerns. The page illustrates *Life*'s dual nature: a satirical magazine supporting consumer culture and home remedies while also publishing serious literary criticism. The advertising reflects 1920s concerns about efficiency, thrift, and modern technology solving everyday problems.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

id imate inners rt [_——— ‘When Johnny has the Croup! That’s a cough with a croupy rattle, so hurry for the Musterole and rub it in right over the chest and neck. How it will tingle at first and then grow ever so cool. And how it will reach inand penetrate right to the spot! It will dis- sipate all that stuffy con- estion that causes that acking cough. Why shouldn’t grand- mother swear by Musterole for colds and coughs? It is betterthana mustard plaster Rood as that was in the old days. And the expla- nation is this: Musterole is made of oil of mustard and other home simples. It penetrates under the skin, down to the part. Here it generates its own heat, and this heat disperses the congestion. Yet Musterole will not blister. Musterole, on the contrary, feels delightfully cool a few seconds after you apply it. Try Musterole for Bobby and Helen and Dorothy's croup—and for your own cough, too. Try it for rheumatism — it's a regular router out of all congestions. Always keep a jar handy. Many doctors and nurses recommend Musterole. 30c and 60c jars—$2.50 hospital size. The Musterole Co., Cleveland, Ohio To Herbert Hoover (With a heart-shaped card) ‘O you, the country’s honored friend, Within the crowded mart, I bought this pleading card to send: O Hoover, have a heart! HE recent Czar of Russia has just come to a realizing sense of the fact that he never did anything for the happiness of his people. “If I had only known,” he said, “1 would have sent an annual subscription to Lire to every Russian family, If 1 had. 1 would still be seated on my throne.” “LIFE (Continued from page 276) is the material for a million melodrar but purged of dross by the quict heat of a great sincerity. “A BOOK OF PREFACES” (Knopf, by H. 1. Mencken, will example of the results of in serve asa tellectual “ Persian Miniatures nsulation t the author of before the war broke, of is freer from its derangi influences than the author of these mordant and belligerent but tonic crit Joseph Con’ Theodore Dreiser, James Huneker and “ Puritanism as a Literary Force” is present-day America. Mr Mencken wears no bution on his stylo- graphic foil. He neither sufiers fools Ss upon gladly nor hesitates thus to class all who differ with him. But he has right on his side sufficiently often, and he fights his way, cross-lots, through pussy-footing literary conventions with such refreshing zest that his book is thoroughly exhila rating. HE attention of both experts and amateurs of early Ameri jed to a valuable handbook on “ Amer ican Windsors” (Wallace Nutting, Inc, Saugus, Mass., $1.50), by Wallace Nut ting. No distinctly American furniture form is so widely known and so generally beloved as the Windsor chair. Yet there has becn almost nothing in print to guide the student or collector through the maze of types and forms that survive. Mr Nutting, himself the owner of one of the finest existing collections, has here pre- sented over one hundred full-page pic- tures of chairs variously owned, and ac- is companies each illustration by a page of analytical, historical and esthetic com- ment. J. B. Kerfoot, “THE old quarrel of men with wom- en is over,” Mrs. Pankhurst said, when she heard that the suffrage amendment had passed the House. Good news, certainly ; but who finally got the apple? COMPETITION "WHEN IT COMES TO | FUEL COSTS | BE TIGHT _ FISTED Don’t let cash for squan- dered gas slip through your fin- gers. You are—ifyour Jf car is not equipped fl with a New Stromberg Carburetor The New Stromberg holds the World's Records for fuel economy. LJ it is the greatest of all milemakers. ||| J) Proved so. Ifyou don’t employ it— you're not getting the mileage you should—and can. You are paying for something you don’t get—and getting the worst of it. Don’t do it. No need for i Send for Free Literature—today, It will convince you that the New Stromberg on your car will produce more miles than you now obtain—for considerably less money than you are now spending. Write at once. Give name, model and year of your car. Stromberg Motor Devices Co. 64 East 25th Street beet, 212 CHICAGO, New ‘STROMBERG Does CARBURETOR BELL-ANS Absolutely Removes Indigestion. One package proves it. 25c at all druggists. OF BRAINS (GARS “MADE AT KEY WEST — FOR _» MEN comicbooks.com