Life, 1918-02-14 · page 36 of 40
Life — February 14, 1918 — page 36: what you’re looking at
What you’re looking at
This page combines **wartime advertising with book reviews** reflecting WWI-era concerns. ## Advertisements (Left Side) The "D-D Khaki Watch" ads target soldiers. The marketing emphasizes military practicality—unbreakable glass, radium dials for darkness, and a safety strap—positioning the watch as essential trench equipment. References to "The Watch in the Trenches" and combat conditions reflect the massive American military mobilization of 1917. ## Book Review (Lower Left) The reviewer critiques contemporary fiction's treatment of war, arguing that successful war novels require either complete immersion in combat or total insulation from it. The review of "Missing" (about a soldier's bride) dismisses it as emotionally overwrought and trivial against the war's real scale. ## Vogue Advertisement (Right Side) This occupies roughly half the page, promoting fashion magazine subscriptions by claiming Vogue helps readers save money through smart purchasing and resourceful design—using war-era conservation rhetoric ("wool-saving") to justify fashion consumption as practical patriotism rather than frivolity. The juxtaposition reveals how American commerce adapted messaging to legitimize luxury spending during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The D-D” ace Omar Orr Prestige WALTHAM MOVEM Alzeays sold in \ this box. Avoid imitations by s curing the Watch tn the “Khaki”? Box, Accuracy : Write for Booklet “‘The Watch in the Trenches ” A Safety Test \e actual photographs Now-Exriostve UN- DREAKAMLE GLASS Protects the watch— cannot break or crack—is not a Nitro- Cellulose product, which is dangerous. This glass is neces- sary and safe. Safe! ™ KHAKI” GLASS Sept. 11, 1917 Dangerees! rTeo CELEGLOSE cuass Bezel Pat. The ‘*No Fuss” Strap Patent Clasp. No buckle, no eyelets Slips over hand as a loop. RADIUM Olive Drab Webbing DIAL Moisture-proof, Stronger than Leather. Sold by leading Watch Dealers Jacques Depollier & Son Manufacturers of High Stecialties for 4 Waltham 15 Maiden Lane New York City, U.S. A. DUBOIS WATCH CASE CO. Serite Again! Ue Can't Cac? Est. 197 The Latest Books (Continued from page 270) Wall Street and Fifth Avenue Goliath with no other armament than a pouch of moral platitudes to sling at him, and who, between bouts, slings them at us, The original David was something of a prig at times, and was never above keeping one eye on the Lord and the other on the main chance. But at least Goliath was a flesh-and-blood Mr. King’s heroine never un-prigs her- self even when alone, and her giant enemy would make a good straw-stufied dummy for bayonet practice. P HAPS the st s haunting uncertainty as to where life is leading us, is responsible for the fact that such would-be realistic fiction as the winter is offering us suffers from high blood pressure, the romance ic to the point of pallor. Fic- ‘ing, it is too soon to tackle and too late to ig- Mrs. Humphrey his bruiser. te of the times, with while is aen| tionally sp the war successfully, nore it with conviction. Ward tries to split this difference in “ Missing” (Dodd, Mead, $1.5 the huge backgr ingland, a sentimental little Arden melodrama of the hesitating Enoch ——_—— CIFE second love of a “missing” soldier's bride. The pathetic negligibility of the tale is further emphasized by the high- geared hum of Mrs, Ward’s grand style, ketting us nowhere. BSOLUTE immersion in the war it- self, or complete insulation from its effects by some intellectual or other interest, seems to be, for the moment, the only conditions productive of good read- | ing. Through Vogue, this thatmakes a of fating the ened oractically ‘made-to- order service, Voque sell bay the ie frck for fer bine ‘jor 922.75. And this isonly one of the many attractive mod- els Vogue is shouing. Frances Wilson Huard’ “ My Home many invest in it? times that amount. Vogue's Paris Style Intermetion. You have your spring suit made in accordance with advance fashion information from Vogue's Paris office. It retains its style to the last thread. Yoo wear it with Srock $22.75. pore satisfaction, You wear it 3 Here is a little black Vorve has sa ‘own cost ten— taffeta frock with — twenty—times over, georgette sleeves, and S hekoming collar in Vogue's Originel Designs. You havea whitetaffera. The jersey frock made after one of Vogue's is fro ‘original wool-saving, war-time designs. Vogue gets your dress out of 2 1-2 yards, to please Washington. But Vogue also giving you you. And saves its own cost twice over on the eloth alone. Veovs'e “regsing on 9 Wer tacoma"? ‘You redate a frock with a Sittend of eatin, phos Vogue's advice on combining materials; you secure a smart but inexpensive little dressmaker; you freahen your end-of-the-season suit with ‘you have your 1 Vogue-chosen accensory; fore remodelled at oxt-of - the- season 25 cents a copy 85 a year Special Offer—9 Issues for $2 (ten if you mail the coupon now) For $2—a tiny fraction of your loss on a single ill-chosen hat or gown—you may have the next NINE numbers of Vogue—its great Spring and Summer Fashion Numbers— 2 and even TEN if you mail the coupon now. You need not i send money. Just sign and mail the coupon. A bill will be 3 sent you later. Your subscription will begin at once. E Mastretions eeprriedt by Verve ‘Srnec ne EEN Cuty VOGUE in the Ficld of Mercy” (Doran, $1.35) is an engrossing example of the first. The author's “ My Home in the Field of Honor” was one of the earliest and most widely read accounts of non-combatant experience in the battle area of the Marne. This sequel deals with what fol lowed the German retreat, when the writer's home was roughly equipped as an emergency hospital, and the surviving life of the neighboring countryside began to find itself again. tune How to Make Vogue Pay for Itself You have read Vo; ever made it worl you ever made it pay for itself b returning to you the $2—ind es that amount—which you e. But have you for you? Have Vogue believes—in fact, Vogue positively as- serts—that if you use intelligently the informa- tion, the guidance, the bargains contained in any ‘one issue, you can save on your very first num- ber at least the $2 you invest, and in the course of your subscription ten, twenty, a hundred We call particular attention to six of Vogue's regular, evcry-iss €, money-saving departments. Study them, and then, remembering that econ- omy is so necessary this year, ask yourself, not whether you can afford Vogue, but whether you can afford to be without Vogue. $2 Invested in Vogue a tiny fraction of your loss on a single ill-chosen hat or gown Will Save You $200 Brfces, Voune has saved the cost of its sabscription ten-twenty ti Vogue's Shopping Service. sea bay a eet better style, better valve, price than you could secure yourself, ‘Vogue saves its cost another five times. Vogue Pettorns, You adda Vogue Pat- tern toa home seamstress, and secure a smart frock at a nominal expenditure, ‘Vogue saves its cost ten times or more. Vogue's Advertising Peges. Finally— in Vogue's advertising pages the great merchants show their best values to the most desirable buying publicin the world. number yoo will find a bargain that will pay fur your subscription at least once— perhaps for years to come. Twice a month 24 issues a year Here, if you wi ao Through Vogue, this Blouse’ $5; shire $635. For that in dress whic ele willsolve, Ve this dainty Cicae sy of peptone of pearl buttons, or. Fania binding. and ‘new round nec! @ result simple, prac: tical and smart. Skirt $6.95. And — Vogue cil buy it for you without service charge male VOGUE, 19 West 44th Street, New York City Please send me the NINE numbers of Vogue as described noe I will forward $2 upon receipt of bill, (OR) 1 enclose $2 with, It is understood that if this order is returned promptly you will send me besides the nine numbers, a complimentary copy of the Spring Millincry Number, making TEN issves in all. Name Street >.