Life — February 7, 1918 — page 4: what you’re looking at

What you’re looking at

# Analysis of "Love Is Still Going On" This page is primarily an **advertisement for Life magazine's upcoming Valentine's Day issue**, not a political cartoon. The ornate border features cherubs and romantic imagery—appropriate for the subject matter. The text announces that Life will publish a Valentine Number celebrating love as "the only staple and unchangeable product we have," despite contemporary hardships: "meatless and wheatless and heatless days; in spite of war and governments of battle, murder and sudden death; of revolution, revulsions, ruin and rehabilitation." This references **World War I-era conditions**—rationing, combat, and post-war instability. The advertisement frames love as humanity's enduring constant amid chaos, using wartime deprivation to underscore its message about timeless romance.