Life, 1918-02-07 · page 4 of 40
Life — February 7, 1918 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Life magazine's upcoming Valentine's Day issue**, not a political cartoon. The ornate border features cherubs and romantic imagery—appropriate for the subject matter. The text announces that Life will publish a Valentine Number celebrating love as "the only staple and unchangeable product we have," despite contemporary hardships: "meatless and wheatless and heatless days; in spite of war and governments of battle, murder and sudden death; of revolution, revulsions, ruin and rehabilitation." This references **World War I-era conditions**—rationing, combat, and post-war instability. The advertisement frames love as humanity's enduring constant amid chaos, using wartime deprivation to underscore its message about timeless romance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lote Is Still Going On In spite of meatless and wheatless and heatless days; in spite of war and governments; of battle, murder and sudden death; of revolution, revul- sions, ruin and rehabilitation, nothing stops the course of true love. There- fore, on Tuesday next Lire proposes to issue a Valentine Number in which Lovers will be honored as almost the only staple and unchangeable product we have. $5 a year. $3.52 Canadian, Several sample copies will $6.04 Foreign. be sent to any address on re- 17 West Thirty-first Street, ceipt of ten cents. New York.