Life, 1918-02-07 · page 3 of 40
Life — February 7, 1918 — page 3: what you’re looking at
What you’re looking at
**Advertisements dominate this page.** The top left features "Beau Brummel" sport gloves by R.E. Bradford, emphasizing durability and style—a straightforward product ad. The right side advertises The Hollenden hotel in Cleveland, highlighting its "floor clerk" system for efficient room service. **The single cartoon** (lower left) shows a waiter at a table with a diner, captioned with dialogue about not ordering à la carte. The joke relies on a pun: the waiter misinterprets "à la carte" as something resembling "cart," leading to absurd wordplay. **Content note:** The lower right section previews "The Diary of a Nation," a war editorial series by Edward S. Martin, referencing World War I commentary. This page is primarily **commercial rather than satirical.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
68 Mail Stang We call this ‘“‘BRAD"’ Sport Glove Beau Brummel because it is the superlative of Glow Style. Not a dress glove—my, no! But mighty dressy just the same, A-bull-doggy, stubby ove of fine Tan or Grey Cape that looks lis dependable. Fingers and palms ribbed for tight grip- Very cool and comfortable with their heavily embroidered in black. with less leather—but what's You'll appreciate it—because it's Sells for $3.00. Other “BRAD” Sport Gloves are in andl The Sherif, the two new Motor Gloves with The Sheriff with gauntlets— n built on the m™ lines without button or strap. h Kaptain nd The Pirate, the standard. all leather Motor Gloves for, the n who wants the finest fable—with cuffs that fold to fit the pocket. rt Gloves are at the Exclusive Shops, or may be haa direct from * Bra and your dealer's “mn R. E. BRADFORD The man who created “ Brad" Sport Gloves 12 Burr Street GLOVERSVILLE, N. Y. Waiter: po YoU WISH TO ORDER A LA CARTE, SIR? “DON’T MENTION CART TO ME, WAITER. JUST Bl ME YOUR REGULAR TACLE D'OATS.” European Plan with Bath: For One Person, $2 to For Two Pe $3.50 to $6. With Twin Beds, $4 to $6. ‘Suites at various prices 800 Roon Four Restaurants Distinctive Individual floor service is one of the various distinctive features of The Hollenden which place it among the really first-class hotels of this country. The “floor clerk’’ system is a guarantee of efficient room service; of immediate attention to requests; of certain delivery of messages. THE DIARY OF A NATION War editorials from LIFE by EDWARD S. MARTIN What the Reviewers say about it: From the St. Joseph (Mo.) News-Press: Mr. Martin pokes fun at every even the President and the Ame bof whom in but his m lice an honest oppor his candidate in Martin to plead It is wort Diary of a d in the Preface d with American politics as falsified: but when. ail fail to recognize the clarity From the Philadelphia Inquirer: This is one of the few war books to be kept for all time. Published by Doubleday, Page & Co. For sale by booksellers everywhere. comicbooks.com