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Life, 1918-01-10 · page 38 of 40

Life — January 10, 1918 — page 38: what you’re looking at

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Life — January 10, 1918 — page 38: Life, 1918-01-10

What you’re looking at

This page contains two elements: a humorous poem by Arthur Guiterman called "The Terrible Tank" and an advertisement for *Vanity Fair* magazine. **"The Terrible Tank"** is WWI-era satirical verse personifying the British tank as a warrior pursuing its nemesis, the German U-boat (submarine). The poem celebrates the tank's triumph, with the final image of it "triumphantly" drinking gasoline while the submarine lies "flat as a cake." The satirical point: the tank, a new military technology, heroically defeats the "Sinister Submarine"—reflecting British anxieties about German U-boat warfare and propaganda celebrating new weapons. **The Vanity Fair ad** argues the magazine provides essential morale-boosting humor during wartime. It references Captain Bairnsfather's famous cartoons (which appeared in *The Bystander*) and *Punch* magazine as precedents for satirical war coverage. The pitch: amid serious war reporting, readers need "the cheero spirit"—British pluck and good humor—which *Vanity Fair* supplies through irreverent commentary on military life and notable figures.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

1 Cape Gloves are more than smart —they’re durable. Unlike Suedes, they are dressed right-side-out and retain the vigor of the original skin, Fownes are also washable, —kept fresh and sanitary with ordinary soap and water. Style, comfort and war-time economy !ead inevitably to Fownes—and to the ’s all you need ® bow sax 4 CLO The Terrible Tank 'HE Terrible Tank Demolished a bank And gambolled across the green; He sought for his foe, That miscreant low, The Sinister Submarine. The Terrible Tank, With clatter and clank, Proceeded to vent his spleen, For under the tide Continued to hide The Sinister Submarine. The Terrible Tank An artist of rank Persuaded to paint a scene Of ships on the waves, To lure from his caves The Sinister Submarine. The Terrible Tank (Disguised as a Blank Of humble and modest mien), Beheld, from the sea Emerging in glee, The Sinister Submarine. The Terrible Tank Debouched by the flank; He traversed the space between, And, thundering on, Descended upon The Sinister Submarine! The Terrible Tank Triumphantly drank A bumper of gasoline, And left in his wake, As flat as a cake, The Sinister Submarine. Arthur Guiterman, —_—— | its strange and curious phases, its brilliant flashes of genius . Pierre Donval, Mrs. D. W. Grub French Babies Jean Dubille. Mrs. Blanche Tes (Continued from page 68) f 1879. Anne Coffec. Mix 1810. Justin Corbéres. Charlotte Dubroca. Me 1891, Helen Tal Caroline G, an} C.Ward. Gabrielle Dumas, Ethical Culture 1814. Francois Crenn, Mr. and Mrs. By few York City. cw faurice Dunand. Ray D. Lith 1819. Edouard Darey. Mrs. J. i child. . Ernest Emery Rudolph Schmitz Paul Gabriel Favier, L.A, Mack . Gaston Finoel. Mrs. C. H. Bene Jeanne Fradel. G. W. Chandler, Jr . Suzanne Gault. Rudolph Sel 5} 1817. Eva Gay. The Clinton, War ‘Orphan Live Fund Circle," C Palys Marie Thérése Delliaux, William S. or 1890, Georges Delacroix. Caroline G. and Helen Tallman. 1815. Lucienne Desplaces._“* Anonymous.” 1857. Pierre Diaz. Mrs. John E. Snyder. 1809. Jean Difaza. Charles Albert Mo- owa. reno. +. Philoméne Dizes. Several contribu- 1834. Marie Giresse. The French Orphasy tors. Society of Liberty, Mo. To Dispel Gloom Read Vanity Fair Now, more than ever, ihere is need for what the English call “the cheero spirit.” Need for keeping a stiff upper lip. Need for hiding a long face, for a full measure of pluck, and for great good humor. Vanity Fair deals with all the unusual aspects of the war; ¥ indomitable art created between shell and shell, the music # rises from its trenches, the unquenchable humor of the men of the mud, the outstanding figures of soldiers and statesmen at ko FROM. the beginning, England has made ita nation- ‘VANITY FAIR, of course, publishes seri al point of honour to see the cl side of cles on serious phases of the war. It ale the war, to the complete mystification of the apos- _as they deserve those incidents and acti tes of kulturand hymnsters of hate. Punch’shand- _ war-time life which call for humorous a] ling of the war is famous. Captain Bairnsfather’s or caustic comment. Punch bas never jestel cartoons have made The Bystander a household Gallipoli — but it has ridiculed notoriet word in the British Empire. “They have been read ers, scorched slackers with satire, ax with delight in the treaches— with horror in sympathetic fun of Tommy's minor tril Berlin! So, also, does Vanity Fair. j ‘2 Get the Cheero Spirit: Y Vanity Fair covers the war. But it also publishes—as alvays— f everything entertaining and amusing in civil life. Not only should you have on your library table those publications which treat only the most serious aspects of the war in the most serious way. But with them, you should also have Vanity Fair, which echoes \ the songs of the Sammies, the skirl of the pipers, cad does its bit to maintain the cheero spirit here at home. / ‘ A 9 Issues of Vanity Fair for $2 4s ten, if you mail the coupon now fe q ‘a If you do not know Vanity Fair, or would A iS like to know it better, you may have the FERS next nine issues for $2—and even ten,if 7 S SES | you mail the coupon now, hea ees SF F ‘You think nothing—in your poor deluded way—of 7 Maes | spending $2 for a single theatre ticket, ortwo faded SS ness | gardenias, Yet for that very $2 you may have ten VOSS months of Vanity Fair, and with it more entertain- A 9 SSES ment than you would get from a winter of problem 4 ESSEES plays, or a five-foot shelf of novels, 7 os SSF Bt Attention! Eyes right! Salute the coupon! Tear 45 SENS it of fill it out, and let Vanit; Fate Keep you 7. < é NG —for t ths — in st limes. Ves F ten months — in step with the ti J S SERS