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Life, 1917-12-27 · page 37 of 41

Life — December 27, 1917 — page 37: what you’re looking at

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Life — December 27, 1917 — page 37: Life, 1917-12-27

What you’re looking at

This page mixes advertising with editorial content from November 1917, during World War I. **The cartoon** (lower left, titled "A Dutch Treat") depicts a flirtatious scenario: a young soldier in khaki has apparently "attacked" an elegant woman. The joke, explained in accompanying text, is that he's learning about modern urban life—fashion, theater, literature, society—from a sophisticated woman. The satire targets naive servicemen seduced by city culture while away from military duty. **The "Money for Torture" letter** documents a genuine Red Cross controversy: the organization diverted war contributions to fund animal medical research, angering donors who specifically gave for soldier relief. The letter-writer protests this misappropriation, noting donors will refuse future contributions. **The Vanity Fair advertisement** uses contrasting imagery: New York's exhausting social whirl (42 banquets, 60 cabarets weekly) versus the magazine's curated sophistication for "well-bred, discriminating people." The page overall reflects WWI-era tensions between patriotic duty, consumer culture, and organizational trust.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Officers | of the British, French and Allied Armies and Navies were well acquainted with the superior durability of Fownes Cape gloves, before the War. Since then they have used “Capes” in even larger quantities, InAmerica FownesCapes areof unfair to the subscribers to Red Cross work and as perilous to the interests of our soldiers at the front. It matters not what one’s idea may be about medical re- search work, the fact is certain to become Prominent soon, that a large proportion of the subscribers to the Red Cross will refuse to renew their subscriptions when further funds are needed because of this misappropriation, and as a consequence the good work which the Red Cross could do for the soldiers will be greatly ham- pered. For my part, I shall continue to contribute, through chosen channels, all I can afford for the relief and comfort of all the soldiers, but I shall not contribute again to the Red Cross if it carries out this project. Yours truly, (Signed) W. B. Harxison, Vice-President. Nov. 20, 1917. It is safe to say that Mr. Harrison ex- presses the feelings of many thousand contributors to the Red Cross. The Editors of “1. The little Bhaki-snatcher, with the entrenching toi, has just consummated a surprise attack onthe Hand some Officer, ~ He has already missed four trains backtocamp, Probably ke will be court-martialled inthe morning, But what of that? He is learning about life in the big city from a woman who knows its every phase—its arity sports, dancss, fashions, and gaicties; its modernist painters, its futurist composers, the tendencies of literature, th: sensations of the movies, the whimsicalities of humorist, tht problems of the war,tie idiaciesof high society, and the new Callet silhouette, A woman, is short, wh? that’s all you need heeps up with the times by reading |__to know about a GLOVE. VANITY FAIR —— ” BP Vanity Fair the same high Service standard —and are also washable. Civilians, Army and Navy Officers, if its a Money for Torture (A letter in the Christian Science Monitor) Martin Ecan, Assistant Chairman, Red Cross War Committee, Red Cross Headquarters, Washington, D. C, Dear Sir: I have just read in the press your let- ter to Mr. Rosemonde Wright, president of the Anti-Vivisection Society in Los Angeles, in which you admit that the Red Cross has appropriated one hundred thousand dollars of the recent contribu- tions taken for war purposes to a body of physicians who will use this fund in so- called medical research work. The St. Louis Cattle Loan Company, of which I am vice-president and largest stockholder, contributed, at my suggestion, six hun- dred dollars to the American Red Cross War Fund. We would certainly not con- tribute one cent to the cruel torture of animals such as we know this proposed medical work to involve. I cannot state too strongly that we regard the action of the management of the Red Cross in mis- In New York —In a Single Week — There Were: 4 golf touruaments 3 horse and dog shows 2 racing meets 12 art exhibits 42 public banquets 60 cabarets and dinner shows 25 concerts and recitals 22 lectures 7 new plays opening 43 playhouses busy every night 4 big patriotic spectacles 3 carnivals To attend them all—to keep up with the whirling kaleido- scope of modern life in a single city—would take forty- eight hours a day, and even thea one would have to eat in taxis and sleep in the subway. One magazine knows them all, covers them all, selects from them just those which sophisticated, well-bred, discrimi- nating people cure to see and know about: Vanity Fair. appropriating these funds as decidedly A DUTCH TREAT Every Issue Contains THE STAGE: Reviews ESSAYSAREVIEWS: || cof all that's going g and wa. tad coming SH—in the conventional eatpat of theate who's who in the New ists, critics, and authors. York dramaticspot-tight, ‘on— The enliventn; Doralts of our most wakefal essay: DANCING: Ail varieties THE ARTS: Painless of dances, both wild and Hessil- — othou eriicisms: Nistrations olallthe new. door, outdoor, rhythmic eatbappeningsin palst- asd beliroomexpoaeats, Bterature, sculptare masculice and ‘polltely ladylike. ‘and their Ine H FASHIONS: The last word— pronounced with 2 Parisian accent—o3 the Smartest clothes fur the smartest mea H smartest women, DOGS AND MOTORS: Photographs and lite bis. tories of the me st suc. cessfel 1918 models of Seil-bred dogs aed well- built motors. { SHOPPING: The deat sports I joor, heroically Quire thetr contests. Stop where you are! Tear off that coupon! Subscribe to F seesoeee VANITY | FAIR | CONDE NAST, Publisher Street FRANK CROWNINSHIELD, Editor One Little Green Dollar will bring you 5 issues of Vanity Fair—and even 6 if you mail the coupon now. VANITY FAIR, 19 W. 44th St., NewYork City L accept your offer gladly. It is under- stood that {1 the order is received in time, you will send the current issue free of charge. I enclose $1 (or) send me bill at a later date, (Canadian, $1.25—Foreign $1.50.) 2S5cacopy S3ayear comicbooks.com