Life, 1917-12-20 · page 37 of 40
Life — December 20, 1917 — page 37: what you’re looking at
What you’re looking at
This page mixes book reviews with advertisements and a major Bell System advertisement about wartime telephone infrastructure. **The Book Section** discusses recent publications, including works by John Galsworthy and Sir Arthur Conan Doyle. The reviews praise their literary merit while noting Doyle's war history, though detailed, contains tedious military minutiae. **The Advertisements** include Herbert Tareyton cigarettes and Bell-Ans indigestion remedy—typical period marketing. **The Main Content** is Bell System's patriotic advertisement titled "Somewhere in America," featuring a photograph of lighthouse keepers. The text describes Bell's massive wartime contribution: installing telephone systems at 15 Army cantonments and Guard camps, laying submarine cables to lighthouses, providing 15,000 miles of wire and 20,000 miles of telegraph facilities to the government, and contributing over 7,000 employees to military service. This is **corporate patriotism messaging**—Bell System presenting itself as essential to American victory in World War I, justifying its monopoly status through demonstrated national service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Latest Books (Continned from page 1063) Galsworthy, the aloof observer, the subtle jronist, the deft weighmaster of incom- mensurable values, the all-around little- at man, it contains no recognizable See MERWIN, in|“ Tempera mental Henry” — (Robbs - Merrill so deals with wells of senti cult to measure. But he keeps a wholesome twinkle in his eye. hteen-year-old, talented, poverty stricken, well-born soc jomaly in a small town near Chicago; alternately dyn: y—ten more or less sequent epi sodes”’ mosaicked into a an amusing glimpse of the real thing IR ARTHUR CONAN DOYLE’S sec: Great War” British paign in Flanders during 1 Hor most thrilli r's the “‘amony those present” military history is unreadable. judicious skipping. a rea dy derivable from this sem official record. Herbert yton London zy ton Pound 50} Sample upon Henry is ed and drained of self-confidence by the ebb and flow of adolescence. His “ novel "—sives ond instalment of “A History of the 00) covers the logue of ships is not the portion of the Hiad; and there will always be readers to whom details of But with zation, not otherwise obtainable, of the dogged, day- y business on the western front is NEW variety of war-book—a sort heart-to-heart talk, by a veteran of the British struggle of preparation, jon -and forged cficiency, to the n recruits of the great American army-in-the-making—is to be found in Herbert Tareyton Le London Smoking. Mixture Fait Tobaceo Co, , SBWesthsest New ork. Proves it. BELL-ANS Absolutely Removes Indigestion. One package 25c at all druggists. FOR p MEN g OF BRAINS (GARS Somewhere in America | | | Laying submarine cable, hundreds of miles of it, to scores of isolated lighthouses is one of the telephone tasks made neces- sary by the war. The Bell System has also built lines connecting some two hundred coast guard stations. It has built complete telephone systems for fifteen National Army cantonments and fifteen National Guard camps, each a city in size, and also at many naval, officer's reserve, mobilization and embarkation camps and at army and navy stations. It has provided an enormous increase in long distance facilities throughout the | country, that satisfactory service may be | maintained between cantonments, training | camps, guard outposts, military supply sta- tions, war industries, the National Capital and other centers of Government activity. One Policy The Government facilities at the National Capital have already been increased three- fold and there has been a tremendous in- crease in local and toll facilities. Fifteen thousand miles of telephone wire have been taken from other use for the exclusive service of the Government and some 20,000 miles of telegraph facilities also provided. Meanwhile the Bell System has given generously of its man power, until over seven thousand men are in service or re- cruited for military duty. Members of the Bell System whether they have already gone to France or whether they have stayed at their posts to help mobilize the country for victory, are equally in the service of the Nation. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One System Universal Service “How to Live at the Front by Hector MacQu eld Artillery. It deals (Lippin- with homely matters not usually “ men- tioned in despatches,” and will be inter- esting to others besides those directly ad- dressed. T! 2 taking of a little detective story ter dinner as an aid to digestion is a regular habit with many. And de- tective stories, luckily, are among the few high explosives that have not advanced “MADE AT KEY WEST— in price, “Kate Plus 10” (Small, May- “ gentle. jar” brand several better, in ) goes the popular that it treats of the master conspiracy of a whole street of suburbanly retired It is by Edgar Wallace, and warranted, like cheese, to digest all things but itself. J. B. Kerfoot. criminals, T' small man cannot enlarge his by the use of a magnifying glass. but he can by subscribing for Lure and reading it regularly comicbooks.com