Life, 1917-12-13 · page 2 of 40
Life — December 13, 1917 — page 2: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not political satire. The Lexington Motor Company promotes their Convertible Sedan model ($1785), emphasizing practical features for 1920s consumers: removable side panels and glass for open-air driving, and storm curtains for sudden weather. The illustration shows a family enjoying outdoor activities near their vehicle—people skiing and playing beneath a bare tree, with a house visible in the background. The "Minute Man Six" branding references the American Revolutionary War minutemen (local militia ready on short notice), suggesting the car's reliability and quick availability. This represents typical 1920s automotive marketing, appealing to middle-class aspirations for leisure and mobility rather than containing political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
More Practical Closed Cars { Ingenious improvements give the new Lexing- ton Convertible Sedan advantages that add greatly to closed car convenience and utility. {@ The side panels, glass and uprights, may be entirely removed, leaving not a single obstruction from front to back. — For sudden summer showers, one-minute storm curtains, quickly attached from the inside, are snugly stored out of sight in a specially de- signed compartment in the ceiling. Convertible Sedan aur Lexington Motor Company, Connersville, Ind., LU “Ol