Life — December 13, 1917 — page 2: what you’re looking at

What you’re looking at

# Lexington "Minute Man Six" Advertisement This is primarily a **car advertisement**, not political satire. The Lexington Motor Company promotes their Convertible Sedan model ($1785), emphasizing practical features for 1920s consumers: removable side panels and glass for open-air driving, and storm curtains for sudden weather. The illustration shows a family enjoying outdoor activities near their vehicle—people skiing and playing beneath a bare tree, with a house visible in the background. The "Minute Man Six" branding references the American Revolutionary War minutemen (local militia ready on short notice), suggesting the car's reliability and quick availability. This represents typical 1920s automotive marketing, appealing to middle-class aspirations for leisure and mobility rather than containing political commentary.