Life — December 6, 1917 — page 73: what you’re looking at

What you’re looking at

This is a **Christmas advertisement** for McCallum Silk Hosiery, not political satire. The illustration depicts a whimsical anthropomorphic figure—resembling a furry creature or character in elaborate dress—flying through clouds on what appears to be a large needle or pin. The figure wears feathered headpiece and decorative clothing. The tagline "You just know she wears them" is a sales pitch suggesting that fashionable women wear McCallum hosiery. The ad plays on fantasy and aspiration typical of 1920s-1930s advertising, presenting hosiery as a desirable luxury item. The surreal, cloud-filled imagery aims to create an appealing, dreamlike context for the product—making silk stockings seem magical and essential to a woman's elegant appearance.