Life, 1917-11-29 · page 37 of 40
Life — November 29, 1917 — page 37: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes **Petrova Pictures** films and their tie-in with *The Ladies' World* magazine. The image shows **Madame Petrova**, a film actress of the silent era, dressed in dramatic costume (wide-brimmed hat, fur stole). The advertisement leverages cross-media marketing: readers who watch her films and then read the published story versions in *The Ladies' World* magazine get "double enjoyment." Additionally, Petrova will contribute articles on "dramatic poise and expression" to the magazine—positioning her as an expert instructing women on performance and comportment. The ad targets female readers (hence the ladies' magazine placement) and costs ten cents at newsstands. This represents early 20th-century synergy between cinema and print media to drive audiences to both products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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