Life, 1917-11-15 · page 34 of 40
Life — November 15, 1917 — page 34: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** A Forhan's toothpaste advertisement addressing "Pyorrhea" (gum disease), using medical terminology to market their product as a preventative. The ad warns that receding gums and loose teeth indicate disease, positioning Forhan's as a scientific solution. This reflects early 20th-century advertising's use of health anxiety to drive sales. **Right side:** A Vanity Fair magazine advertisement that satirizes different reader demographics. It positions the magazine as essential for "amusing women" interested in theater gossip and fashion, while "clever men" read it for wit and sophistication. The humor lies in gently mocking both audiences' pretensions—women for caring about trivial social matters, men for considering themselves intellectually superior while reading the same frivolous content. Below this is a humorous piece attacking arithmetic education, arguing it causes unnecessary psychological suffering and should be "exposed" as unnecessary. The page exemplifies Life's satirical approach: using advertisements and editorial content to poke fun at contemporary consumer culture and social pretension.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— : or git Receding gums mean Away with It! expert a flattened mouth HO was the man who started arith- For generations and generations we Xo m metic? It is a pity that he should have gone on teaching arithmetic to thing | have died so long ago without suffering young and innocent children--insisting, Ons vell merited punishment. By some indeed, that they learn it they mathe Cun oe ch ive besele eculiar latent hypocrisy in the race, this themselves grow:up with the idea ‘that tt bi : Riggs! Diseate)— and villain's cult has not only persisted, but is something they really ought to know nas many under this age. So in the course of time people have actually Arithmetic has caused more super: recby their lips are flat, and their come to believe that arithmetic is a ne- ous mental suffering than anything else ing mouths age quickly. Their cessity. At present it occupies one of we can name. Nine people out of ten 4.669 breath is anything but sweet the most important places in our school have a secret horror, an ingrained and ors -Thele; teeth: are, Goth loose system. High time, indeed, that the whole perfectly normal and healthy dislike for bat elim a. thing should be exposed ! arithmetic. The tenth person—the boy ; Me low can you recognize ath Pyorrhea symptoms? Gum es tenderness is the forerunner bord of Pyorthea. Bleeding gums indicate Pyorrhea. Loosen- ing teeth indicate Pyorthea. At tooth-brush time use Fothan’s which positively | prevents Pyorrhea—if used / in time and used consist- cours ently. First. it brings 3 Ei prompt relief to gum ten- . for a derness or gum bleeding | Then it hardens gums and! makes them firm, healthy | defenses against a seepage of organic disease germs into the system. | And in preventing gum- shrinkage Forhan's pre- vents tooth looseness and tooth-base decay. Ordi- nary tooth pastes do not control the causes of these ills, Forhan’s not only is | extremely effective as a gum normalizer but in addition is a scientific tooth cleanser, too. It is | cool, antiseptic, pleasant If gum-shrinkage has already set in, start using | Forhan’s and consult a dentist immediately for special treatment. At All Druggiats 202 Sun oes N, y. Take your favorite theatrical magazine; add your favorite humorous periodical; stir Send for in The Sketch and The Tatler of London; pour in one or two reviews of modem Trial Tube Free art; sprinkle with a few indoor dances and outdoor sports; dash with a French ~ flavoring; mix in a hundred or so photographs, portraits, and sketches; add a dozen TRANGE as it may seem, Psatti- useful departments; throw in a magazine of fashion and one of literature; season chus I] could not read, orthe= with the fripperies and vanities of New York—and you will have VANITY FAIR. less he subscribed regularly for Lave, as he was a keen judge of artistic and humorous illustrations, and just loved to look at the pictures. sitior and Amusing women read VANITY FAIR because it keeps them au courant of all the things one talks about—the gossip of the theatre and opera—the new movements in arts and letters—the latest in sports and salons—the smartest in dogs and motors—the gayest in dances and fashions—the latest tip on where to dine, to dance, to drop in for cigarettes, coffee and celebrities. Clever men read VANITY FAIR thot start because it knows the world, and loves it, and laughs at it. Because it is too witty to be foolish and altogether too wise to be wise. Because it isn’t afraid to buy the best work of our young wniters, artists and dramatists. And because it prints such adorable pictures of Mrs. Vernon Castle. The most successful of the new magazines If you would be “in the movement” dance the newest dance a month before it becomes popular; dine in Bohemia before it realizes it is Bohemia and charges admission ; know what to see at the theatre, hear at the opera, buy at the bookshop, and on no account miss at the galleries—fill in and send in the coupon for six months of VANITY FAIR, at $1. Just Say to Yourself “Tove it to my family and friends to gothrough life with my vata ‘open: fo keep my sympathies warm ; to re- main in constant touch with the newe- eat and liveliest influences in life. 1 swon’t be stodgy! I won't be provine cial! T refuse to becomesthether intellectually oF socially—a blight at luncheon. T won'thill a dinner party stone dead ten minutes before the ‘entree, Therefore, I will riska single dollar and to Vanity Fair. 25 centsacopy $3 ayear Condé Nast, Publisher Frank Crowninshield, Editor “WILLIE! WILLIE! DON'T EAT SO FAST. YOU'RE MAKING A REGULAR LITTLE HOG OF comicbook Seer