Life, 1917-11-15 · page 33 of 40
Life — November 15, 1917 — page 33: what you’re looking at
What you’re looking at
This page combines **advertising with satirical editorial content** typical of early 20th-century Life magazine. **Left side**: A Fownes gloves advertisement and editorial note about **Charles W. Morse**, a financier President Taft pardoned from prison. The piece sarcastically praises Morse's "economic value" despite his criminal past, suggesting Taft was "fooled" into the pardon but that Morse's work building ships during wartime justifies keeping him productive rather than imprisoned. **Center**: "A Frequent Error" uses **Germany as an extended metaphor**—comparing the nation's belief in its indispensability (dyes, porcelain, leather, "kultur") to any individual who overestimates their importance. The piece argues post-WWI that the world has proven it can function without Germany, establishing a political point about German arrogance. **Right side**: A **Chesterfield cigarette advertisement** featuring a man smoking, claiming a "new blend" that both "satisfies" and remains "mild"—marketing language targeting smokers concerned about health. The page reflects wartime anxieties and American triumphalism circa 1917-1918.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cost of glove leather has gone up enormously .. . Hence these points are worth remembering: 1. Buy good gloves—for true economy. 2. Buy genuine “Capes”, for greatest durability. A Frequent Error = occasionally encounters a misguided individual who considers himself indispensable to a corporation or a business or an institution. Sometimes he falls down and breaks a leg—or a neck; and the corporation or business or institution goes right ahead in the ne old wa mes a corporation or a business or an institution musters its courage, ejects the person who considers himself indispensable, and then heaves a great sigh of relief and continues with increased vigor, Germany has made the terrible mistake of considering herself indispensable to the rest of the world. She has felt sure that the rest of the world couldn't get along without her dyes, her porcelains, her leather products, her kultur, her toys. Like everybody else who has ever had that idea, Ger is wrong. We have proved to our own satisfaction that we can yet along without her. The world t along without her It will continue to get along without her for many years to come, if need be. Nobody is indispensable. 3. Buy gloves which you can wash. Fownes Capes combine all these e advantages, in addition to their celebrated style and ect ‘ fit, so that if it’s a that’s all you need 10 know about a GLOVE, of Imported and Domestic tobaccos—Blended , Charley Morse Charles W. Morse is doing such good work building ships for the gov ernment that Mr. Taft may now feel better about having been fooled into pardoning him. —Springfield Republican AFT probably saved Morse’s life It is no surprise to discover that it was worth saving. To keep Morse shut up in idleness was an economic bsurdity, All that was desirable was to insure that he would work ethically He never was a swindler. He never imposed on dupes by schemes that wouldn't work. His schemes did work, and had a public value. He was short of training in contemporary ethics, just ng in and some other branches, but on the economic side he was tip-top. Dt ; The new blend— “QOD bless us, every one!” pipee : A 5 Tiny Tim. and it can’t be copied “And to everyone who deserves it! added Bob Crotchit, “ may someone send a year’s subscription to Lave for @ Christmas present.” The new blend of Imported and Domestic tobaccos in this new cigarette, Chesterfield, does a new and important thing for smokers— Chesterfields“*reach home,"they let you know you are smoking they “Satisfy”! Yet, they’re Mild! There is more to a cigarette than merely the good taste. Easy to prove it—try Chesterfields. Today Yogatte Myers Tobacco Cx SEND HIM THE TIN OF 100. We'll mail the tin for you (100 for 6Sc) pre- paidto any address in the U.S. (train- ing camps, ete.) if your dealer hasn't them. Address Liggett & Myers To- They “Satisfy” — ere bacco Co., 212 Fifth Ave, New York. | and yet they’re Mild! “KEEP—IN A DRY PLACE Reais V1 comicbooks.com