Life, 1917-11-15 · page 30 of 40
Life — November 15, 1917 — page 30: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements and brief humor columns** rather than political cartoons. The main content includes: **Advertisements:** Havone Cigarette Cases (luxury goods for businessmen), Page's Glue, Egyptian Deities cigarettes, and Allen's Foot-Ease. **"Our Foolish Contemporaries"** section: Four short humor pieces satirizing modern life: - Soldiers' nostalgia about drinking from shared canteens without concern for germs - African trade booming due to selling wristwatches to natives who now have pockets - Church visitors "caught" meditating (implying it's unusual) - A literary snob claiming to have visited Carlyle's "Indian school" rather than reading his work **Right-side content:** Brief anecdotes about a farmer's impractical barometer and Queen Katherine's Christmas gift subscriptions to *Life*. The satire targets contemporary affectations—excessive hygiene concerns, consumerism in colonized regions, superficial cultural pretension—typical of early 20th-century American magazine humor. The overall tone is gentle mockery of middle-class pretensions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
802 OUR_ FOOLISH CONTEMPORARIES AO, " Germ Proof “We drank from the same canteen,” exclaimed the old soldier, ruminating. “But wasn't you afraid of the mi- crobes?” suggested his granddaughter. “Gee! No microbes could live in the stuff we was drinkin’, child!” —Exchange. Boom in African Trade “The wrist-watch has done much for our trade. “Where is your trade?” “Tt is mainly in Africa. Formerly we couldn't sell a native a watch because he wore no pockets to carry it in.” —lonisville Courier-Journal, Caught in the Act Visitor: And do you find people come in here during the week for peace and meditation? Sexton: Ay, sir, that they do; why, I caught two of ‘em in ‘ere only last week.—Cassell’s Saturday Journal. In a Pinch, use ALLEN'S FOOT-EASE Tuy were discussing literature and the conversation turned to English authors, “Have you read Carlyle?” inquired the literary connoisseur. “No,” answered the literary parvenu, “but I've visited his Indian school.” Penn State Froth HAVO The Man of Big Affairs has no energy to waste on petty annoyances—such as a broken, mussed cigarette when he craves a smoke. See that he gets a Havone Cigarette Case—the com- pact case that keeps each cigarette clean and straight in its own compartment. a compliment to his friends. ___Havone Cigarette Cases are made. in heavy Silver-plate, in Solid Sterling and 14K Gold. The silver-plated cases at $5 are especially popular. If your dealer hasn't stocked up on the HAVONE, send us $5 and we will mail you one direct—either plain fin- ished, or with monogram spot, or one of the all-over pat- terns. At any rate send us your name on a post-card for one of our illustrated catalogues. HAVONE CORPORATION New York 21-23 Maiden Lane Look for the Havone mark stamped inside the cose rE WHEN A NAIL WON'T Mats of Ube AGE'S | GLUE ce DO 10¢ Goade Terkish ne Werks A pleasure to himself and An Unappreciated Gift Farmer Hawnvck: I've bought a barometer, Mandy, to tell when it’s goin’ ter rain, ye know. Mxs, Hawave : To tell when it’s goin’ to rain! Why, I never heard of such extravagance! What do ye s'pose the good Lord hez give ye the rheumatiz for? —London Opinion, % ATHARDD Queen of England, Kea into court!” called the crier, “There will have to be a@ brief de- lay,” replied the scribe, “as the Queen is just finishing the list of persons to whom she wishes to send a year's sub- scription to Lire as a Christmas gift.” WHAT A LITTLE LOVE CAN DO the Mail ther ever your the in tl ing ity | whe comichook sama