Life, 1917-11-15 · page 29 of 40
Life — November 15, 1917 — page 29: what you’re looking at
What you’re looking at
This is primarily a **Tuxedo tobacco advertisement**, not political satire. The cartoon at the top shows a domestic scene: a woman cooking in a kitchen while a man peeks in, saying "mm!"—establishing an appetizing Thanksgiving setting. The ad's central conceit is the slogan **"Your Nose Knows,"** comparing the aroma of roasting turkey to the fragrance of Tuxedo tobacco as a promise of quality. It positions tobacco smell as a reliable indicator of excellence, much like cooking aromas signal a good meal. The ad includes a "test" encouraging readers to rub tobacco in their palm to release its scent and compare it favorably to competitors. This was typical early-20th-century advertising rhetoric—appealing to sensory experience and implicit confidence in the product's superiority. The page reflects an era when tobacco advertising in mainstream magazines was standard and uncontroversial.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FIOW do you know Now 7 alien 2 “Your Nose By the appetizing fragrance of Turkey that fills the house. How appealing! What a perfect promise of the feast to come! The pure fragrance of a fine tobacco, likewise, is the perfect promise of a per- fect smoke—“Your Nose Knows.” Such a promise you have in Cfuxedo The Perfect Tabacco for Pipe and Cigarette Its pure fragranceis the fragrance of Nature. Therich, ripe Burley leaves of which Tuxedo is blended are the sunshine tips of the best plants grown in the Blue Grass section of Old Kentucky. Their pure fragrance is Nature’s guarantee of excellence—“Your Nose Knows.” Try this Test:—Rubd a little Tuxedo briskly in the = palm of your hand to bring out its full = aroma. Then smell it deep—its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment— “Your Nose Knows ’’ Guaranteed by PAY INCORPORATED comicbooks.com